delta initiatives 2007

36
The Delta The Delta Initiatives Initiatives 2007 2007 The Delta initiatives are FOUR complimentary programs utilizing Western Pa’s core STRENGTH’S to create a global marketing presence for the region

Upload: rapid-production-marketing

Post on 18-Dec-2014

231 views

Category:

Documents


0 download

DESCRIPTION

Proposed Programming to bring the local manufacturing community together with the strong medical community for R&D and new product development to keep manufacturing in the local market

TRANSCRIPT

Page 1: Delta Initiatives 2007

The Delta The Delta Initiatives Initiatives

20072007The Delta initiatives are FOUR complimentary programs

utilizing Western Pa’s core STRENGTH’S to create a global marketing presence for the region

Page 2: Delta Initiatives 2007

““Delta” Delta” Defined…Defined…Del-ta (del-tuh)▼The fourth letter of the Greek alphabet (Δ, δ).▼ Anything triangular, like the Greek capital delta (Δ).Mathematics. ▼ An incremental change in a variable, as Δ or δ.▼ A nearly flat plain of alluvial deposit between diverging branches of the mouth of a river, often, though not necessarily, triangular. A fertile area for growth.

Page 3: Delta Initiatives 2007

The Biotech The Biotech Delta InitiativeDelta InitiativeThe blueprint for creating a strategic

growth advantage for the region’s Medical Products & Manufacturing Industries

Page 4: Delta Initiatives 2007

The needs of the The needs of the regional Medical regional Medical Products Industry…Products Industry…

Page 5: Delta Initiatives 2007

The needs of the The needs of the regional Manufacturing regional Manufacturing

Industry…Industry…

Page 6: Delta Initiatives 2007

For years, these two powerful industries of the region have operated independent of one

another without recognizing the economies of scale opportunities.

Page 7: Delta Initiatives 2007

Now…imagine a much more efficient way for

these industries to develop joint commerce.

Imagine a convergence of distinct needs.

The opportunity is here….

Page 8: Delta Initiatives 2007
Page 9: Delta Initiatives 2007

BIOTECH Delta BIOTECH Delta isis the complete solution. the complete solution.

▼ Here, the Medical Products and Here, the Medical Products and Manufacturing communities can easily connect Manufacturing communities can easily connect buyers with sellers.buyers with sellers.

▼ Here, these communities can easily access Here, these communities can easily access valuable business resources to create valuable business resources to create strategic growth opportunities.strategic growth opportunities.

▼ Here, we can create an environment of Here, we can create an environment of sustainable business and job growth…right in sustainable business and job growth…right in our own backyard.our own backyard.

Page 10: Delta Initiatives 2007

Who is Biotech Delta?Who is Biotech Delta?

▼ Biotech Delta is a for profit limited liability company company comprised of

▼ Specialist Partners,

▼ Geographically positioned,

▼ Utilizing a Matrix/“Chaortic” structure

Page 11: Delta Initiatives 2007

A Simple Plan Executed with A Simple Plan Executed with Speed and PurposeSpeed and Purpose

EXECUTION

MORAL FACTORS

PREPATION

PLANNIING

FRICTIONSurprise Speed Purpose

Security Repetition

Simplicity

Page 12: Delta Initiatives 2007

RationaleRationale

The purpose of the Biotech Delta initiative is to take advantage of

• Developing market growth trends of an aging baby boomer population,

• The Bio research and Medical capabilities of the region,

• The strong manufacturing specialties and capabilities of the region.

Page 13: Delta Initiatives 2007

The Biotech Delta The Biotech Delta CommunityCommunity▼The Biotech Delta community is

comprised of three groups committed to facilitating and sustaining growth…1. Medical Products and Discovery Industry

2. Manufacturing Industry

3. Government agencies

Page 14: Delta Initiatives 2007

ConvergenceConvergence

▼ The Biotech Delta initiative represents the convergence of needs and capabilities of

▼ The developing Medical Products industry and

▼ The Manufacturing community

▼ The State Economic Drivers

Page 15: Delta Initiatives 2007

The ObjectiveThe Objective

▼ To create a forum for the medical and manufacturing communities and local state and federal government.

▼ To promote regional growth and job creation

▼ To develop worldwide brand recognition of the Delta region.

Page 16: Delta Initiatives 2007
Page 17: Delta Initiatives 2007

StrengthsStrengths

▼Strong bio medical research sector in the Delta region▼Strong Manufacturing capacity for R&D and production▼Creation of the “Biotech Corridor” ▼Strong “screw machine” capability in Cleveland▼Strong “extrusion” capability in Youngstown▼Strong Mold, Tool & Die capability in Meadville/Erie, PA▼Strong Defense Manufacturing in Johnstown, PA▼Strong Innovation in Region’s health systems and

education institutions.

Page 18: Delta Initiatives 2007

WeaknessesWeaknesses

▼ Biomedical industries lack of knowledge of regional R&D capabilities

▼ Machine Shop and Tool & Die lack of understanding of Medical products development market potential.

▼ Manufacturing & Medical Industries are in detached networks.

▼ “ Innovation” happens in the Delta but the manufacturing jobs are spread around the globe.

▼ Independent operation of development agencies▼ No “Branding” strategy for such an effort.

Page 19: Delta Initiatives 2007

OpportunitiesOpportunities

▼ Aging baby boomers are retiring with more disposable income than any previous generation with a desire to remain healthy and active.

▼ Long Term Growth and Stability: Limited opportunities for “offshoring” of these materials/products.

▼ Growth projections for medical devices and products in almost vertical.

▼ With a FORUM, economic stimuli to the Education/research, Medical and Metalcutting industries can evolve together to the benefit of both.

▼ Puzzle pieces are in place but there is a lack of Concentration of Forces in Space.

Page 20: Delta Initiatives 2007

ThreatsThreats

▼ Warsaw, Indiana & Memphis Tennessee▼ Lack of commitment of cross border

cooperation between Ohio-Pennsylvania▼ Failure to encourage natural evolution of

Metropolitan Statistical Area to it’s full potential across State Boundaries

▼ Bureaucratic expansion: Pennsylvania’s concentration of programs in the eastern half of the state

Page 21: Delta Initiatives 2007

ThreatsThreats

▼ Lack of focus/understanding of Regional State development agencies of bigger picture market opportunities

▼ Lack of understanding of the evolution and growth potential of the metalcutting industry.

▼ R&D and Production of products lead to innovation of new products. If the R&D and production develop in other regions then a natural evolution of new products will develop in that region. Zipper in Meadville; Auto in Detroit

Page 22: Delta Initiatives 2007

ThreatsThreats

▼ “Fighting the Market” Misapplication of developmental funds based upon short term political expedience instead of “natural” market expansion areas

▼ Transportation infrastructure▼ “Boroughism” mentality limits an understanding

of regional market opportunities in Western Pennsylvania and Eastern Ohio

Page 23: Delta Initiatives 2007

ProgrammingProgramming

▼ A commitment from vested interests▼ A structure to utilize organizational

specialists▼ A marketing media effort akin to a "rosie

the riveter" campaign ▼ A structured program to connect

Lifesciences “new to market” companies with local manufacturing capabilities

▼ Logistical support

Page 24: Delta Initiatives 2007

Organic GrowthOrganic Growth

▼ Keeping what we have▼ Utilizing what we have▼ Developing organic growth▼ Company retention instead of

company flight

Page 25: Delta Initiatives 2007

Specific & MeasurableSpecific & Measurable

▼ Rifle Shot Marketing Programs-Attracting new business:

▼ Biometrics manufacturers▼ Medical Device manufacturers

Page 26: Delta Initiatives 2007

Goal orientedGoal oriented

▼ Specific and measurable RESULTS

Page 27: Delta Initiatives 2007

Value Proposition: FederalValue Proposition: Federal

▼ Create manufacturing jobs▼ Specific and measurable

results▼ Develop a new industry sector▼ Provide a specific target

Page 28: Delta Initiatives 2007

Value Proposition: OhioValue Proposition: Ohio

▼ Create manufacturing jobs

▼ Stimulate regional growth

▼ Develop the Medical Industry innovation

Page 29: Delta Initiatives 2007

Value Proposition: PAValue Proposition: PA

▼ Develop medical products industry in the western PA region

▼ Create manufacturing jobs

▼ Stimulate regional growth

▼ Develop the Medical Industry innovation

Page 30: Delta Initiatives 2007

Value Proposition: Value Proposition: DevelopmentDevelopment

▼ Provides a target for all associated development agencies to focus on

▼ Economic Engine momentum

▼ Whole is greater than sum of parts

▼ Innovation is self driven

▼ Peer learning and implementation

Page 31: Delta Initiatives 2007

Value Proposition: MedicalValue Proposition: Medical

▼ Fulfills urgent need to locate manufacturing companies who can assist in product development

▼ Proximity: development cycle times are reduced because of proximity

▼ Knowledge base

Page 32: Delta Initiatives 2007

Value Proposition: Value Proposition: ManufacturingManufacturing▼Provides easy access to developing

markets

▼Provides a new customer base

▼Provides funding source for expansion

▼Provides a funding source for hiring and training

▼Provides industry commitment to the developing market

Page 33: Delta Initiatives 2007

Value Proposition: SponsorsValue Proposition: Sponsors

▼ Provides a worldwide mass media exposure for minimal cost

▼ Provides community “good will” in assisting in job creation

Page 34: Delta Initiatives 2007

Value Proposition: Value Proposition: InvestorsInvestors▼ Access to isolate new growth companies

Page 35: Delta Initiatives 2007

Demographics

3391 Medical. Equipment and Supplies Manufacturing

Page 36: Delta Initiatives 2007

The blueprint for creating a strategic growth advantage for

the region’s Medical Products & Manufacturing Industries