culturevist
Post on 30-Nov-2014
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Noel HatchResearch & Design Manager
Kent County Council@noelito
Welcome to the long tail
Are we all in this (rubbish) together?
Helps understand how people want to use tech to help themselves
Encourages people to put themselves in other peoples shoes
Incentivises the development of solutions by local people
We have the skills on our doorstep
…to uncover local needs
…using creative methods
…to produce design principles
…to develop minimum lovable products
Marketing the value proposition Developing the project
Creating the business model Measuring the impact
That can scale across…
…the long tail
Business development
Service design
Communications
Other support?
Interaction design
Technical support
User testing
Digital making
…with the skills on our doorstep
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