crowdfunding: how to harness social media tools for your agency fundraising

Crowdfunding:How to Harness

Social Media Tools for Your Agency Fundraising

Kerry RegoCalifornia Wellness Conference

4/16/13

Wouldn’t exist without

crowdfunding.

125,000 donorsAvg.

donation$1 or less

A collective effort of individuals who network and pool their money, usually via the internet, to support efforts initiated by other people or organizations.

What is Crowdfunding?

Wikipedia

$$

What to ExpectARE:• Campaign

based on page• Accepts money

through credit card processor

• Individual component

• Best for specific projects or campaigns

ARE NOT:• Solution for all

revenue woes• Easy, requiring no

effort

•IndieGoGo•Razoo •Watsi•GoFundMe •Fundraise•CauseVox•Fundly

Crowdfunding Sites

Where Do You Start?

• Goal• Create a compelling story• Pick platform• Start with your network•Market your efforts• Communicate progress• Create meaningful rewards

Assets

• Email Lists• Social Networks• Staff/Volunteers

• WHO is the audience?• WHAT is their preference?• WHEN do they want to hear?• WHERE are they?• WHY are you there?

Market Research or 5 W’s

* I like Pew Internet Research, Mashable, Comscore, and Hubspot as resources.

DON’Ts

• Set unrealistic expectations• Think if you “build it they will come”• Forget to market• Discount small donations

Things to Consider

• Sites look and feel• Ease of use• Payment processing• Fees• Marketing & social

networking capabilities

Success is determined by the 30-45 days

before campaign starts

•Bookmarking Pinterest

•News Twitter

Kinds of Media

•Networking Facebook

•Photo/Video Flickr, Youtube

Kinds of Media

•Email Marketing Constant Contact

•Blogs Wordpress

Kinds of Media

•Event Eventbrite

•Mobile/Location Text, Foursquare

Kinds of Media

Case Study

Questions

THANK YOU!

Kerry Rego ConsultingKerry@KerryRegoConsulting.

com707.520.4572