crafting it likmi
Post on 24-May-2015
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Crafting an EffectiveCrafting an Effective
IT Marketing StrategyIT Marketing Strategy
Innovative ApplicationInnovative Application
Tons of ApplicationsTons of Applications
Even the Best Cannot SurviveEven the Best Cannot Survive
Product vs Marketing Priority
Before u StartBefore u Start
• Develop• Sell• Maintain
Understanding Product Life CycleUnderstanding Product Life Cycle
Case Study: AccurateCase Study: Accurate
Accurate User GrowthAccurate User Growth
0
5
10
15
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25
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35
2000
2001
2002
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2009
ribuan
Ver. 1
Ver. 2
Ver. 3
Ver. 4
Positioning & Target MarketPositioning & Target Market
Our MissionOur Mission
Makes Your Business Easier
Terima kasihTerima kasih
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