crafting your core story - haley marketing group · crafting your core story ... it is not about...

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Crafting your Crafting your Crafting your Crafting your CORE STORYCORE STORYCORE STORYCORE STORY

“You’re ALLALLALLALL the same”

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Yada. Yada. Yada.

17,000

except…

YOU’RE NOT.

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Our service is the best

We listen

We build

relationships

So WHAT are YOUYOUYOUYOUgoing to DO?

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How to create a winning story

CORE VALUES

CAPABILITIES

SOLUTIONS

CORE STORY

Where are you

THE BEST IN THE WORLD?

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Analyze your strengths

Analyze your clients

Watch out for your clients!

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It is NOT about your service!

Possible differentiators

Speed Access to talent Price

Accuracy Service process Payment terms

Consistency Sales methods Guarantee

Client experience Range of services offered Size

Unique expertise Technology Specialty niche

Innovation Problem solving ability Positions filled

Locations Hours of operation Flexibility

Sourcing methods Candidate experience Persistence

Screening methods

Problems you can solve

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Step 1: Define

your values

Step 2: Key

differentiators

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Step 3: Positioning message

Step 4: What’s the value

R - E = P

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Step 5: The Core Story

Core Story Example 1


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Packaging Your Story

WARNING

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What’s REALLY going on?

TO HELL WITH THAT!

ARE

YOU

READY?READY?READY?READY?

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Any questions?

[email protected]

@DavidatHaley @haleymarketing

www.facebook.com/HaleyMarketing/

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crafting your core story - haley marketing group · crafting your core story ... it is not about...

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