content...by the numbers: using buyer data to fuel multi-touch campaign creation
Post on 19-Mar-2017
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#B2BMX
Using Buyer Data To Fuel Multi-Touch Campaign Creation
Content By The Numbers:
#B2BMX
Our Panelists
Tim RyanVP of MarketingYouEarnedIt
Kathy MammonSenior Director, Demand
GenerationMagnetic
#B2BMX
Why Does Data Matter?
#B2BMX
Planning & Ideation
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Content Strategy & Creation
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Magnetic
Survey E-book
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Email Promo PR Sales “cheat sheets”
Additional Elements:
Interactive Quiz
Three-Part Blog Series
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YouEarnedIt
E-bookBrand and winner blogs
Infographic
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Winner badges Winner videos PR Pop-up party Email Promo
Additional Elements:
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Results & Lessons Learned
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Questions?
Tim RyanVP of MarketingYouEarnedIt
Kathy MammonSenior Director, Demand
GenerationMagnetic
#B2BMX
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