consumer perception on matrimony

PROJECT REPORT ON “CONSUMER PERCEPTION ON

MATRIMONIAL SITES”

Presented to- Presented by-

Dr.Urvashi Makkar Team 10

Chairperson-MM

ObjectiveMain objective

1-The main objective of the research is to identify the perception of different people visiting different matrimonial sites.

2-How the matrimonial sites serving the needs and requirement of customers.

3-To know the usefulness and level of information provided by matrimonial site.

4-To find the association between frequent visits by consumer and the level of promise delivery they are getting.

5-To find the association between attractive advertisement of websites and the information they are providing.

Matrimony research is the 13th most popular activity on the internet

There are more than 12 million visitors of matrimonial sites in urban India.

These matrimonial sites are having business of more than 60 crore rupees.

FACTS AND FIGURES

Majore player Market share

Bharat matrimony.com 50%

Jeevan sathi.com 40%

Simply marry.com 10%

MAJOR PLAYER IN MATRIMONY BUSINESS

Research methodology

Research design-Descriptive

Sampling area

Sampling area was chosen as Ghaziabad city as it was approachable and convenient.

Sample size

Total number of hundred people were surveyed and the data has been collected from those hundred respondents.

Sampling Techniques

Sampling techniques used in this research is convenience sampling as the research was carried inside the periphery of Ghaziabad which was in our reach.

Sample unit

Housing societies of Ghaziabad .

Data collection method

 The data collection method used in this research through survey was divided into two main data collection methods:

  Primary data collection method

A questionnaire was prepared in order to collect the data from hundred respondents in Ghaziabad region. Each respondent was provided with a questionnaire in order to attain the desired information.

Secondary data collection method

The secondary data was collected mainly through Internet i.e. by visiting different matrimonial web sites. Few of the web sites names are as follows:

www.jeevansathi.com

www.shaadi.com

www.bharatmatrimony.com

www.ekjodi.com

Interpretation

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.558

Bartlett's Test of Sphericity Approx. Chi-square

109.125

df 66

Sig. .001

Analysis-Here expected value is 0.50 and observed value is .558

Initial Extractionfrequently_visit 1.000 .578needs_requirement 1.000 .636Trustworthy 1.000 .608time_consuming 1.000 .555promise_delivery 1.000 .395consumer_reference 1.000 .609Information 1.000 .447Attractive_advertisement 1.000 .525consumer_dependence 1.000 .634youngster_preferences 1.000 .715Authenticity 1.000 .753Success 1.000 .588

Extraction Method: Principal Component Analysis.

Rotated Component Matrixa

Component

df 1 2 3 4 5frequently_visit

.757

Needs requirement .750

trustworthy .770

time-consuming .408 -.518

promise delivery -.463

consumer reference .696

information -.442

attrective_advertisement

.635

consumer dependence .665

youngster_preferences -.803

usefullness .799

successs -.713

factor Factor name Variable

(1) Reliability Frequent visit

Usefullness

(2) Promisable Trustworthy

Need requirement

Promise delivery

(3) Communication Consumer reference

Youngster preference

(4) Achievement Time consuming

Attractive advertisement

Success

(5) Accesability Information

Consumer dependence

 CALCULATION 1:CHI SQUARE TEST

H0: There is no association between frequent visits by consumer and the level of promise delivery they are getting.HA: There is a association between frequent visits by consumer and the level of promise delivery they are getting.

Chi-Square test

• Result : .092< .10

• At 90% confidence level significance level is .092 which is less than .10

• Reject null hypothesis(H0)

Conclusion: It signifies that there is association between frequent visit by consumers and level of promise delivery they are getting.

H0: There is no association between attractive

advertisement of websites and the Success.

HA: There is a association between attractive

advertisement of websites and success.

CHI-SQUARE 2

• Result: .090 < .10

• At 90% confidence level , significant level is .090 which is less than .10 .

• Reject null hypothesis (HO).

• Conclusion: It signifies that there is association between attractive advertisement of website and success.

CHI-SQUARE 3

H0: There is no association between information

and the Success.

HA: There is a association between information

and success.

• Result: .070 < .10

• At 90% confidence level , significant level is .. 070 which is less than .10 .

• Reject Null hypothesis (HO)

• Conclusion- It signifies that there is association between information and success.

CHI-SQUARE 4

• H0– There is no association between trustworthy and Frequent visit.

• HA – There is association between trustworthy and Frequent visit.

• Result: .086 < .10

• At 90% confidence level , significant level is .086 which is less than .10

• Reject null hypothesis (Ho)

• Conclusion: It signifies that there is association between trustworthy and frequent visit

Multi Dimensional Scaling (MDS)• Used for Product positioning and brand

positioning.

• MDS has been used to identify:

• The number and nature of dimension consumers use to perceive different brand in the market place.

• The position of current brands on these dimensions.

• The positioning of consumer’s ideal brand on these dimensions.

Disimilarity Based ApporachJeevan sathi .com

Nikaahsearch.com

Indian match.com

Bharatmatrimony.com

Shaadi.com

Ekjodi.com

Jeevansaathi.com

0 3 4 3 1 5

Nikahsearch.com

6 0 2 4 7 7

Indianmatch.com

4 2 0 1 3 6

Bharatmatrimony.com

3 4 1 0 2 4

Shaadi.com

1 7 3 2 0 2

Ekjodi.com

5 7 6 4 2 0

3 dimensions are derived Stress value for these three dimensions are:

Dimension 1:0.36852

Dimension 2:0.08609

Dimension 3:0.05975

Stress value indicates the measure of lack of fit, so it should be as close to zero as possible.

So the objective should be to get the solution with an acceptably low value of stress, in the least possible no. of dimensions.

Hence, the 3-dimensioal solution looks the best, as the stress value is a low 0.05

Now by looking at the scores for the 6 Matrimonial Sites on 3 dimensions, we decide on the following names for the three dimensions.

• Dimension 1: Reliability

• Dimension 2: Performance

• Dimension 3:Current matrimonial site Image

According to the scores

• Reliability:

Jeevansaathi.com,Ekjodi.com

• Performance in service quality:

Nikaahasearch.com,Jeevansaath.com

• Current Matrimonial Sites Image:

Bharatmatrimony.com

Motivation Factors

• To get the best mate

• For information

• For fun

• To get same religious

• To find mate with same occupation

• To get married for their children

• To get more alternative for mach making

• To join same society

Rank of the factors S.no Factors for

visitingWeighted average

Rank

1 To get marriage for their children

18.19 1

2 To get the best mate

15.16 2

3 To get same bride/groom of same caste

13.78 3

4 To find mate with same occupation

12.36 4

5 To get more alternative for matchmaking

11.78 5

6 To join same society 10.33 6

7 For Information 10.00 7

8 For fun 9 8

• It is very well understood from the table that very 1st factor towards visiting the site is getting the children married.

• Second most preferred by the customers are to get the best.

Age wise Classification

Age Classification Frequency Percent

18-22 12 12%

22-26 30 30%

26-30 36 36%

30-34 12 12%

34 and above 10 10%

Conclusion

• Customer prefer matrimonial sites because they feel the data provided by them is authentic and also easily accessible.

• Customers are highly dependent on these sites as they can access the information and photograph along with family background at the same thus making it User Friendly

• The site is generally visited by youngsters.

Recommendation

• The websites should provide useful information to the visitors as it increases trust toward that website. (according to www.indianmarriages.info there are 15 million users of bharatmatrimonial.com and 13 million users of shaadi.com

• Companies should deliver the promises they made in order to attract more users to their website.

Bibliography

http://www.jeevansathi.com/

http://www.nikahsearch.com/

http://www.indiamatch.com/

http://www.garamchai.com/mohan/

Bibliography Cont…

The Economist, October 25, 2006. "Made for each other”

Peeyush Agnihotri. "Shehnai please, it’s Webbing time", The Tribune, 2002-05-06

Gitanjali Sharma. “ The mating Game, The Tribune, 2004-12-18

Mohan Babu. "The business of online matchmaking", GaramChai

Annexture

Questionnaire

• Respond to each statement below by putting tick mark in the correct box-:

• (SA )Strongly Agree-(1) (D) Disagree(2)

• (A) Agree (3) (SD) Strongly disagree(4) ( N) Neutral.(5)

• GENDER :- Male (1) Female (2)

• AGE :- 18-22 (1) 22-26 (2) 26-30 (3) 30-34 (4) 34 and above (5)

S.No Questions1SA

2D

3A

4SD

5N

1.Matrimonial sites is visited by consumers on frequently basis

2.Matrimonial sites really serve your needs and requirement

3. Visiting Matrimonial sites is trustworthy

4.Time taken by the matrimonial website to match your needs is satisfactory

5.Level of the website to deliver the promises is satisfactory

6. Consumers refer these social sites to friends/family/colleagues

7. The information provided by matrimonial sites is relevant

S.No Questions1SA

2D

3A

4SD

5N

8.Matrimonial sites generally use attractive advertisement.

9.Majority of Consumers are dependent on matrimonial sites

10.Matrimonial sites are a preferable area of youngsters.

11.Information provided by matrimonial sites is generally authentic

12.Marriages adopted by matrimonial sites are successful.

Any Query