concorde hotels group digital iq

IMBER Zoé - JUPPET Cristèle - QUATRE Thomas

1

Digital IQ Analysis

MBA 2 A Online classroomNovember 2011

IMBER Zoé - JUPPET Cristèle - QUATRE Thomas

2

General Website

• Link to each hotel website• Reservations

45%

IMBER Zoé - JUPPET Cristèle - QUATRE Thomas

3

IMBER Zoé - JUPPET Cristèle - QUATRE Thomas

4

Social Media

• 1 social media manager in each hotel• 4 different platforms

35%

IMBER Zoé - JUPPET Cristèle - QUATRE Thomas

5

Facebook

IMBER Zoé - JUPPET Cristèle - QUATRE Thomas

6

YouTube

IMBER Zoé - JUPPET Cristèle - QUATRE Thomas

7

FlickR

IMBER Zoé - JUPPET Cristèle - QUATRE Thomas

8

Twitter

IMBER Zoé - JUPPET Cristèle - QUATRE Thomas

9

Digital Marketing

• 2 measurement tools• Email newletters • Email signatures with animated pictures and

latest special offers• iPad application only for internal Concorde

Groupe employees (commercial use)

15%

IMBER Zoé - JUPPET Cristèle - QUATRE Thomas

10

TripAdvisor

IMBER Zoé - JUPPET Cristèle - QUATRE Thomas

11

VRank

IMBER Zoé - JUPPET Cristèle - QUATRE Thomas

12

Mobile

• Presence on Foursquare – creation of contests

5%

IMBER Zoé - JUPPET Cristèle - QUATRE Thomas

13

FourSquare

IMBER Zoé - JUPPET Cristèle - QUATRE Thomas

14

Conclusion

They have to improve their presence on blogs+ mobile devices

applications

100%