concorde hotels group digital iq

14
IMBER Zoé - JUPPET Cristè le - QUATRE Thomas 1 Digital IQ Analysis MBA 2 A Online classroom November 2011

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Analysis of Concorde Group's online presence

TRANSCRIPT

Page 1: Concorde Hotels Group Digital IQ

IMBER Zoé - JUPPET Cristèle - QUATRE Thomas

1

Digital IQ Analysis

MBA 2 A Online classroomNovember 2011

Page 2: Concorde Hotels Group Digital IQ

IMBER Zoé - JUPPET Cristèle - QUATRE Thomas

2

General Website

• Link to each hotel website• Reservations

45%

Page 3: Concorde Hotels Group Digital IQ

IMBER Zoé - JUPPET Cristèle - QUATRE Thomas

3

Page 4: Concorde Hotels Group Digital IQ

IMBER Zoé - JUPPET Cristèle - QUATRE Thomas

4

Social Media

• 1 social media manager in each hotel• 4 different platforms

35%

Page 5: Concorde Hotels Group Digital IQ

IMBER Zoé - JUPPET Cristèle - QUATRE Thomas

5

Facebook

Page 6: Concorde Hotels Group Digital IQ

IMBER Zoé - JUPPET Cristèle - QUATRE Thomas

6

YouTube

Page 7: Concorde Hotels Group Digital IQ

IMBER Zoé - JUPPET Cristèle - QUATRE Thomas

7

FlickR

Page 8: Concorde Hotels Group Digital IQ

IMBER Zoé - JUPPET Cristèle - QUATRE Thomas

8

Twitter

Page 9: Concorde Hotels Group Digital IQ

IMBER Zoé - JUPPET Cristèle - QUATRE Thomas

9

Digital Marketing

• 2 measurement tools• Email newletters • Email signatures with animated pictures and

latest special offers• iPad application only for internal Concorde

Groupe employees (commercial use)

15%

Page 10: Concorde Hotels Group Digital IQ

IMBER Zoé - JUPPET Cristèle - QUATRE Thomas

10

TripAdvisor

Page 11: Concorde Hotels Group Digital IQ

IMBER Zoé - JUPPET Cristèle - QUATRE Thomas

11

VRank

Page 12: Concorde Hotels Group Digital IQ

IMBER Zoé - JUPPET Cristèle - QUATRE Thomas

12

Mobile

• Presence on Foursquare – creation of contests

5%

Page 13: Concorde Hotels Group Digital IQ

IMBER Zoé - JUPPET Cristèle - QUATRE Thomas

13

FourSquare

Page 14: Concorde Hotels Group Digital IQ

IMBER Zoé - JUPPET Cristèle - QUATRE Thomas

14

Conclusion

They have to improve their presence on blogs+ mobile devices

applications

100%