community 2.0
Post on 03-Dec-2014
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Community 2.0creating dialogue in an online environment
Diana MounterLocal Government and Shires Associations of NSW
“...the thing that really grabbed my attention about
the web was that there was suddenly this
planetary scale infrastructure, where it wasn't just
computers to connect to computers, it was millions
and millions of eyeballs and human brains
connected together... ”
- Professor Nigel Shadbolt,
Web Science Research Initiative
Anyone can start a movement
The Blogosphere, Matthew Hursthttp://datamining.typepad.com/gallery/blog-map-gallery.html
Times have changed
the web is accessible to more people
Web 1.0‣hierarchal information structure‣static web pages‣140,000 PDFs‣crafted communications‣approval chains‣one-way communication‣risk-averse‣reactive
Web 2.0: We Believe in Community
‣user centric‣social‣open data‣honesty‣collaborative‣discussions‣publish now‣pro-active
“From the very beginning, I was involved in
talking to people; listening to people. And it hasn't
stopped. The idea was that people send me
information; I'd ask them about it, listen, try to do
something about it - and then ask for more
feedback.”
- Craig Newmark, Founder - Craigslist
The WEBRecognising the potential of
But which one do you need?
Where is your community?
Who is your community?
Find outHow does your community
like to engage?
What is the PURPOSE:
inform? consult? involve?
Inform
• Use your homepage
• RSS
• Blogs
• Photos
• Video and audio
InformMake your information accessible!
•W3C website accessibility guidelines, consider:
-people with disabilities-different software / internet browsers-accessing the web through different devices
•Make it convenient to subscribe
•Make it available in a variety of formats
Consult
Consult
• Feedback forms
• Surveys
• Blogs - allow comments
• Discussion forums
Involve
• Create a community
• Feedback results
from consultation
• Keep them updated
• Be honest
• Recognise champions
Stepping towards a community online
• Inform
• Accessible
• Subscriptions
• Convenience
• Multimedia
• Feedback
• Discussion
• Social
• Niche space
• Collaborate
But what if they say something
bad?
Comments?
Risk analysis• What is the topic? Will it attract unwanted attention?
• What is the environment? Where is your content?
• What are your Resources? Who will support it?
• What’s the Cost? - in time, money, and reputation?
• Copyright - who owns the content, how can it be used?
• Cover yourself: Disclaimer and Conditions Of Use.
Creating direct lines between policy makers and the community online
What’s Twitter?
Are they going to be writing their own blog posts? ...and uploading YouTube videos?
Get them involved,
keep them informed
A few examples...
...Who is using it?
Using YouTube, more exposure
Encouraging you to share, making it easy
Leading you discover more of the siteIncentive to subscribe
http://www.islandreefjob.com
Making it easy to follow and view
more media through other
networks
Big call to action
http://www.makepovertyhistory.com.au/
“Social media rush as Victorian bushfires rage”smh.com.au
Digg
Del.icious
Flickr
Webchat
RSS
Subscribe
YouTube
*Photo taken from: http://www.flickr.com/photos/barackobamadotcom/3063053014/in/set-72157610170567235/
It’s all a big experiment!
Don’t worry,
it’s just a trial.
Tools you can use
• Wordpress.com and Blogger.com to create blogs, you can customise the design, and control commenting
• Flickr.com or Picasa.google.com for uploading and sharing photos
• YouTube.com or Viddler.com - video sharing networks
• Twitter.com - micro-blogging (VERY popular!)
• Tumblr.com – easy & simple blogging (great for posting multimedia)
• Dapper.net - create RSS feeds step-by-step from your web pages
• Feedburner.com - turns an RSS feed into an Email subscription, and gives you stats!
• Sites.google.com - create your own wiki, share documents, and blog
• Groups.google.com - online and email discussion forum
Low tech tools that are free or low cost:
Low tech tools that are free or low cost:
More info?Find these slides on:
http://slideshare.net/
diana.mounter
Learn and connect with other
web people in the public
sector:
http://lgwebnetwork.org
Follow me on Twitter:
twitter.com/broccolini
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