web 2.0 tools - outreach & community building
DESCRIPTION
OUTdo! OUTclass! OUTperform! - Enhancing Your Library's OUTreach Services Date: 8/1/2007 Sponsor: OLC's Outreach and Special Services Division Joint presentation with Chad F. Boeninger, Reference & Instruction Technology Coordinator, Ohio University LibrariesTRANSCRIPT
Web 2.0 Tools – Outreach & Community Building
Chad F. Boeninger, Reference & Instruction Technology Coordinator, Ohio University Libraries
Brian C. Gray, Librarian - Engineering, Math, & Statistics, Case Western Reserve University
OLC's Outreach and Special Services Division August 1, 2007
EXPECTATIONS FOR TODAY
• Blogs• Wikis• RSS• IM/Meebo• Screencasting
• Podcasting• Facebook/MySpace• Second Life• del.ici.ous• LibraryThing
LETS PLAY!
BLOGS
• Today’s “publishing platform”
• Allows patron ownership in their web experience with the organization
• Continue conversations after events
• Allows more staff to participate in the external voice of the library
• Share more, build participation
http://technorati.com/weblog/2007/04/328.html
Blog Based OPAC
• Casey Bisson
• WPopac: An OPAC 2.0 Testbed
• WordPress based, so already have access to more programmers than the ILS vendors combined
Blogger is FREE
Patrons Blogging About Libraries
WIKIS
What is a Wiki?
• A website in which content can be created and edited by a community of users
• Strength of the resource is often dependent on the strength of the community
Wiki as technical documentation
http://codex.gallery2.org/Main_Page
Do you recognize RSS?
RSS
• RSS drives the data transfer in most web 2.0 tools
• Efficient way to share news and data, plus support research
• User initiated subscriptions to a “web address containing data”
KSL RSS Feeds
RSS in Databases & Publisher Websites
• Create a RSS alert directly from a result lists, a search history, or a publication’s table of contents.
RSS and OPML
• OPML can be shared so everyone has access to the same content
• Promote to instructors as a tool for creating reading lists
• Library recommended sites
RSS Changing Our Patrons
• Moving away from email & listservs• “PULL” rather than “PUSH”• Sharing everything - Privacy?• Speed• Few years ago…”If not on the Internet, it
is not legitimate” - Is RSS the next thing patrons use to judge products & services?
IM
Why do it?
• 75 % of online teens and 65% of all teens (16 million) use IM
• 48% of teens who use instant messaging use it daily, 30% use it several times a day
• 42% of online adults reported using instant messaging
Source: Pew Internet Report: Teens & Technology http://www.pewinternet.org/PPF/r/162/report_display.asp
More on IM Use
• 46% of teens said they choose instant messaging most often when communicating by text with friends, compared with 33% who choose email
• Teens view email as something you use to talk to “old people,” institutions, or to send complex instructions to large group
Source: Pew Internet Report: Teens & Technology http://www.pewinternet.org/PPF/r/162/report_display.asp
How Students Access
Individual Staffing Model
SCREENCASTING
• A screencast is a web-based demonstration
• Usually incorporates Flash
• A variety of commercial and free tools– Adobe Captivate– Techsmith Camtasia– Wink
Screencasts in action
http://www.debugmode.com/wink/
YouTube
• The Process– Record video with
Camcorder– Capture screen
video with CamStudio
– Edit with Windows Media Maker or iMovie
– Upload to YouTube
http://www.camstudio.org/
• Records screen movements to AVI format
• Also converts AVI to Flash (.swf)
• Linear recording process
Another software option
Podcasting as Simple as Making a Phone
Call
Podcasting
• Announcements
• Book reviews
• Guest speakers
• Gaming
• Poetry
• Commentary
• Teen & youth
• New Resources
• Training
• User submitted
• Music
• Library tours
• Technology
• Story telling
Podcasting
SOCIAL SITES
• MySpace and Facebook offer excellent outreach tools
• Put the librarian/library in the user’s space
• Don’t be pushy with your presence
http://www.libsuccess.org/index.php?title=MySpace_%26_Teens
http://www.myspace.com/askalibrarianfl
http://www.myspace.com/teensatapl
Second Life
Conference in SL
Meeting in SL
del.ici.ous
LibraryThing
LibraryThing
QUESTIONS
• Chad Boeninger: [email protected]
• Brian C. Gray: [email protected]
• Presentation at: http://www.slideshare.net/bcg8 or http://www.libraryvoice.com/presentations