community 2.0: the power of social networks

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Community Capital Our future Barry Libert, 2002

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Community Capital Our future

Barry Libert,

2002

2

“Adults are always asking kidswhat they want to be when they grow up ‘cause they're trying to

get ideas”

-- Paula Poundstone

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0

500

1,000

1,500

2,000

2,500

3,000

1981 1983 1985 1987 1989 1991 1993 1995 1997 1999

Year

Market Value Book Value

Millions ($)

2000

The numbers please…

4

4 stages of relationship capital

He who has the gold…

Build it and they will come!

Content is king

My wife was right

5© 2000 Arthur Andersen. All rights reserved.

Stage 1

He who has the gold…

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“All I want is a good pair of hands…unfortunately I must

take them with a person attached”

-- Henry Ford

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11© 2000 Arthur Andersen. All rights reserved.

Stage 2

Build it and they will come

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18© 2000 Arthur Andersen. All rights reserved.

“The trouble with the rat raceis that even if you win,

you're still a rat”

-- Lily Tomlin

19© 2000 Arthur Andersen. All rights reserved.

Stage 3

Content is king

20

“The problem is, we don’t get the same information. We each get different pieces. Business isn’t complicated. The complications

arise when people get cut off from the information they need.”

-- Jack Welch

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25© 2000 Arthur Andersen. All rights reserved.

Stage 4

My wife was right…

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My Wife’s Rules of Relationships

C: Commonality

A: Acknowledgement

R: Reciprocity

E: Enrichment

31© 2000 Arthur Andersen. All rights reserved.

"With your whole body,with your whole heart,

with your whole conscience,listen to the revolution. . . .This is the music everyonewho has ears should hear."

-- Alexander Blok

32© 2000 Arthur Andersen. All rights reserved.

Thank you!