casual conection session how to dev a successful ip game

How to Use the Strength of IP to develop a Successful Games

Faust Chou

Director of Oversea Business Development

Locojoy games

Why prefer to dev the IP`s games

• Too many games

• The cost of acquire users is high

• More loyalty if your game was fit the IP

• Derivative Value

• Benefit of part of the IP`s umbrella

The expert led IP hub model

Evaluate The IP Strength and Monetisation

Evaluate The IP Strength and Monetisation

Strength

Target Audients

Target Countries

Core element

Game genre

Competition

Financial

prediction Terms

Game design

Proposal

Evaluate The IP Strength and Monetisation

Ad Preview Tool

Google’s Keyword Tool

Google Trends

Ubersuggest

SEMRush

SEO Chat – Suggestion Keyword Finder

Google trends

Google analytics

百度指數/貼吧/關注

Licensing report

SEM

SEO

Lesson 1 – Be enthusiastic and familiar with your target IP

Lesson 2 – Follow the IP`s guideline

Lesson 3 – Focus on the core-game play

Score Pause

Game over Distance

Score

Distance

Pause

Skill

Props

Score Pause

Distance

Skill

Props

Score Pause

Props

Skill

Distance

Score Pause

Props

Skill

Distance

Lesson 4 – looking for the expectation of the IP`S audients

Lesson 5 – learn and get support from the IP owner

•IP Knowledge

•Resource Materials

•Future Planning

•PR

•Social Media

•Promotion

•Legal

•Licensing

•Technology

•Activities

•……..

How To Avoid Copyright Infringement?

• Legal issues is essential to success in game industry

• • Mistakes can cost game developers in legal fees and damages

• • Legal matters in game development are frequently complex and we should not rely on the information, we should consult with experienced counsel.

• • Copyright is one kind of Intellectual Property (IP), besides trademark, patent, industrial design, etc.

Works Protected

• Copyright protection is available for “works of authorship”.

• Works of authorship include the following types of works:

• – Literary works

• – Musical works

• – Dramatic works

• – Pantomimes and choreographic works

• – Pictorial, graphic, and sculptural works

• – Motion pictures and other audiovisual works

• – Sound recordings

Welcome to join us

Corporate contact

IP Licensing /co-project : Maurice Hake Mobile :+86-186-1696-8679 Tel : 010-5799-1666 Fax : 010-5799-1555 Mail : mauricehake@msn.com

Locojoy

IP Management Group

IP Licensing /co-project : Faust Chou

Mobile: +886-988-367-555 TEL: +886-2-23122760

E-mail：faustcare@locojoy.com.tw

QQ: 2068996851 Skype: faust_chou