casual conection session how to dev a successful ip game
TRANSCRIPT
How to Use the Strength of IP to develop a Successful Games
Faust Chou
Director of Oversea Business Development
Locojoy games
Why prefer to dev the IP`s games
• Too many games
• The cost of acquire users is high
• More loyalty if your game was fit the IP
• Derivative Value
• Benefit of part of the IP`s umbrella
The expert led IP hub model
Evaluate The IP Strength and Monetisation
Evaluate The IP Strength and Monetisation
Strength
Target Audients
Target Countries
Core element
Game genre
Competition
Financial
prediction Terms
Game design
Proposal
Evaluate The IP Strength and Monetisation
Ad Preview Tool
Google’s Keyword Tool
Google Trends
Ubersuggest
SEMRush
SEO Chat – Suggestion Keyword Finder
Google trends
Google analytics
百度指數/貼吧/關注
Licensing report
SEM
SEO
Lesson 1 – Be enthusiastic and familiar with your target IP
Lesson 2 – Follow the IP`s guideline
Lesson 3 – Focus on the core-game play
Score Pause
Game over Distance
Score
Distance
Pause
Skill
Props
Score Pause
Distance
Skill
Props
Score Pause
Props
Skill
Distance
Score Pause
Props
Skill
Distance
Lesson 4 – looking for the expectation of the IP`S audients
Lesson 5 – learn and get support from the IP owner
•IP Knowledge
•Resource Materials
•Future Planning
•PR
•Social Media
•Promotion
•Legal
•Licensing
•Technology
•Activities
•……..
How To Avoid Copyright Infringement?
• Legal issues is essential to success in game industry
• • Mistakes can cost game developers in legal fees and damages
• • Legal matters in game development are frequently complex and we should not rely on the information, we should consult with experienced counsel.
• • Copyright is one kind of Intellectual Property (IP), besides trademark, patent, industrial design, etc.
Works Protected
• Copyright protection is available for “works of authorship”.
• Works of authorship include the following types of works:
• – Literary works
• – Musical works
• – Dramatic works
• – Pantomimes and choreographic works
• – Pictorial, graphic, and sculptural works
• – Motion pictures and other audiovisual works
• – Sound recordings
Welcome to join us
Corporate contact
IP Licensing /co-project : Maurice Hake Mobile :+86-186-1696-8679 Tel : 010-5799-1666 Fax : 010-5799-1555 Mail : [email protected]
Locojoy
IP Management Group
IP Licensing /co-project : Faust Chou
Mobile: +886-988-367-555 TEL: +886-2-23122760
E-mail：[email protected]
QQ: 2068996851 Skype: faust_chou