cart abandonment solutions

New Pay-for-Performance

Cart Abandonment Solutions

Presented by: Max Loewenthal

Director of Business Development, UpSellit

What percentage

of your visitors

abandon your

website?

97-98% Site Abandonment?

Fireclick Index

Convert

3%

Abandon

97%

51% Cart Abandonment?

Convert

49%

Abandon

51%

Forrester Report:

The State of Retailing Online

What are you

doing to reduce

site and cart

abandonment?

UpSellit Develops Site &

Cart Abandonment Solutions

Abandonment Chat Email ReMarketing Abandonment Survey

We Increase Conversions 10-25%

For Over 200 Online Businesses

“The people at UpSellit are easy to work

with, responsive and great at what they

do… UpSellit lifted overall conversions

from 8% to 10%… resulting in a 25%

increase in sales.”

Natalie Bonacasa, PetCareRX.com

Assisting the Funnel

Site Abandonment Chat

• Increase Conversions 10-25%

• Reduce Site & Cart Abandonment

• Bring Consumers Back Mid-Abandonment

• Learn Why Consumers Are Abandoning

• Provide Real Value with Intelligent Support

• Test Offers, Messaging & Discounts

• 100% Pay-for-Performance

• Minimal Client-Side Tech Time

Defining Artificial Intelligence

“…no discernible difference between the

conversation generated by the machine

and that of an intelligent person.”

Alan Turing, 1912-1954

Mid-Abandonment Launch

1. User Moves Mouse to Toolbar

2. Chat Window Launches

3. User Engages in Chat

Abandonment Chat Case Study

National Brand’s Online Retail Distributor & CJ Advertiser

• 10-Day Pilot on 100% of Shopping Cart Traffic

• Predictive Chat Launch Method

• Product-Specific Chat Windows

• Foundational Knowledge Base of ~100 Responses

• Split-Test of 20% OFF vs. Free Shipping

• Minimal Client-Side Tech Time

Abandonment Chat Case Study

10-Day Pilot Completed July 18, 2011:

• 13.15% Increase in Overall Revenue

• 12.28% Increase in Orders Placed

• 20% OFF Incentive Performed 1.8X Better Than Free Shipping

• Free Shipping Reduced AOV 14%

• 20% OFF Resulted in Zero Reduction in AOV (+.2%)

• Transcripts Revealed Unidentified Canadian Shopper’s Needs (7.2% Traffic)

Site Abandonment Chat

Testimonial

“The true value of the UpSellit program for us is that it

allows us to communicate directly with repeat visitors

to our website. We have the added flexibility to make

changes to our offer, as well as the timing of the

communication, each of which is critical to our

success.”

VP of Partner Sales | Lifelock

DataHound Lead Recovery

& ReMarketing

• Reduce Cart Abandonment

• Increase Conversions 5-15%

• Build ReMarketing Database

• Optimize Messaging & Incentives

This Isn’t Traditional

Email Marketing

Traditional Email Marketing:

• Leverages User-Submitted Information

• Relies on a Multi-Page Conversion Funnel

• Ongoing Multi-Email Strategy

DataHound Lead Recovery

• Collect Consumer Information Instantly

• Omit Sensitive Fields

• Capture All Visitor Session Data

• Easily Sort & Segment Leads

• All Information Stored Securely

• Data Protection Act Compliant

DataHound Email

ReMarketing Strategy

• Reduce Cart Abandonment with 1-Time Email

• Leverage UpSellit or Self-Manage

• Send a Single Email

• Send 1-2 Hours After Consumer Abandons

• Offer Support & Provide an Incentive

DataHound Email

ReMarketing Solution

• Fully Hosted & Managed

• Ongoing Campaign Optimization

• Custom Branded HTML Emails

• Promote Products/Services Abandoned

• Reinforce Brand Equity

• Optimized for Mobile

• CAN-SPAM Act Compliant Emails

Complete Reporting

DataHound Case StudyCart Abandonment Campaign Overview

Nationally-Recognized Online Retailer

• 10-Day Pilot on 100% of Shopping Cart Traffic

• DataHound Pre-Submit Contact Capture

• 1-Time Email with 2 Hour Delay

• Technical Support Messaging

• Split-Test of 5% OFF vs. 10% OFF

• Copy & Paste 10-Minute Integration

DataHound Case StudyCart Abandonment Campaign Results

10-Day Pilot Completed August 4, 2011

• 28.4% Email Click-Thru Rate

• 19.8% Click-Thru Conversion Rate

• 5.2% Increase in Overall Conversions

• 10% OFF Performed 1.47X Better than 5% OFF Incentive

• AOV Remained the Same Between Both Tests

• Copy & Paste 10-Minute Integration

“UpSellit's DataHound solution has

exceeded our expectations… The team has

been very easy to work with, the

implementation was smooth, and the results

started strong and have consistently grown

stronger over time.”

Program Manager | AllData

DataHound Lead Recovery

Testimonial

Site & Cart Abandonment Survey

• Increase Overall Conversions 1-5%

• Collect Actionable Business Intelligence

• Build ReMarketing Databases

• Promote Social Engagement

• Build Brand Loyalty

Not A Typical Online Survey

Typical Online Survey Services:

• Lack Compelling Engagement

• Email Customers Post-Transaction

• Leverage Embedded Online Surveys

• Use a Linear Question Flow

• Limited Branding Opportunities

UpSellit’s Survey

• Abandonment Detection Technology

• Target Site & Cart Abandonment

• Advanced Question Logic

• Real-Time Custom Reporting Engine

• Custom, Integrated, Branded Experience

Cart Abandonment Detection

• Predict Abandonment

• Proactive Launch

• Seamless Experience

Advanced Question Logic

Custom, Integrated, Branded

UpSellit’s Survey Strategies

• Reduce Cart Abandonment

• Reduce Site Abandonment

• Collect Business Insight

• Drive Conversions

• Build Brand Loyalty

Collect Business Insight

• Non-Customer Feedback

• Detailed Session Data

• Easily Sort Analyze Info

Drive Conversions

• Address Purchase Concerns

• Reinforce Brand Value

• Suggest Alternative Products/Services

Build Brand Loyalty

• Increase Newsletter Signups

• Promote Social Engagement

• Extend Brand Experience

UpSellit Complete Reporting

Getting Started with UpSellit

• 100% CPA, No Set-Up Fees

• Review & Approve Engagement Strategy

• Paste Custom Javascript Tag On Site

• Login to Custom Reporting

• Ongoing Optimization & Client Audits

• Reduce Cart Abandonment Instantly

New Pay-for-Performance

Site Abandonment Solutions

Thank You for Viewing

Email: Max@UpSellit.com | Office: (805) 322 1517

Contact: Max Loewenthal

Director of Business Development, UpSellit