carriers and the m2m ecosystem - tmcnet · • full single m2m offering versus module subsets •...

Carriers and the M2M Ecosystem

Eshwar Pittampalli, Ph.D.Director, Market DevelopmentOpen Mobile Alliance (OMA)

CSPs in OMA (in alphabetical order)

M2M Ecosystem Players

Servicedistributors

Serviceproviders

Connectionproviders

Applicationdeveloper

Devicevendors

Modulevendors

Chipsetvendors

Industry,Enterprises,Consumers

• Chipset vendors: e.g.Qualcomm, Infineon, Texas Instruments, ST Ericsson

• Module vendors: e.g. Telit, Centurion, Novatel, Sierra Wireles

• Device vendors: e.g. Electric meters

• (M2M) Service developers• Connection providers• Service providers• Service distributors

• Chipset vendors: e.g.Qualcomm, Infineon, Texas Instruments, ST Ericsson

• Module vendors: e.g. Telit, Centurion, Novatel, Sierra Wireles

• Device vendors: e.g. Electric meters

• (M2M) Service developers• Connection providers• Service providers• Service distributors

What roles can the carriers fulfill in M2M?

Servicedistributors

Serviceproviders

Connectionproviders

Applicationdeveloper

Devicevendors

Modulevendors

Chipsetvendors

Industry,Enterprises,Consumers

Connection Only

Connection + Platform

E2E System Integration/Deployment

Connection + Platform

Connection + Platform + M2M Service

The above scenarios are not exhaustive. For example, it is possible fora CSP to provide Connection plus M2M Service (w/o Platform).

Should carriers facilitate distributionbeyond their footprint?

Yes – Global CityThere are already Alliances to address this issue: Global M2M Association (Telecom Italia, Deutsche Telekom, Orange, Telia

Sonera) M2M World Alliance (NTT DoCoMo, Etisalat, KPN, Rogers, SingTel,

Telefonica, Telstra, and VimpelCom) Dedicated business units to address M2M needs (Telefonica, Telecom

Italia, etc.) CSPs have services with global reach

• Automotive and consumer electronics• Some operators rely on their global network coverage with partner networks

to fill in the gaps.• Have partnerships with neighboring country CSPs

Yes – Global CityThere are already Alliances to address this issue: Global M2M Association (Telecom Italia, Deutsche Telekom, Orange, Telia

Sonera) M2M World Alliance (NTT DoCoMo, Etisalat, KPN, Rogers, SingTel,

Telefonica, Telstra, and VimpelCom) Dedicated business units to address M2M needs (Telefonica, Telecom

Italia, etc.) CSPs have services with global reach

• Automotive and consumer electronics• Some operators rely on their global network coverage with partner networks

to fill in the gaps.• Have partnerships with neighboring country CSPs

Which verticals depend most heavily on Carriers?

Some vertical industries that depend on Carriers are: Regulatory: emergency call, regulated games (Video lottery,

poker), electric/gas metering, etc. Automotive: performance monitoring, maintenance,

infotainment, remote assistance, emergency alerting i.e. asemergency in case of crash

Tracking: Shipment, Fleet Smart Metering: Utilities - gas/electrical meters; Healthcare: Legal compliance, Healthcare and technology

providers partnerships

Some vertical industries that depend on Carriers are: Regulatory: emergency call, regulated games (Video lottery,

poker), electric/gas metering, etc. Automotive: performance monitoring, maintenance,

infotainment, remote assistance, emergency alerting i.e. asemergency in case of crash

Tracking: Shipment, Fleet Smart Metering: Utilities - gas/electrical meters; Healthcare: Legal compliance, Healthcare and technology

providers partnerships

How should M2M ecosystem players work together todeliver full service strategies?

Carriers must develop Partner/Vendor partnerships to addressniche markets (off-deck services)

Develop M2M standard complaint ecosystems (through SDP,PaaS layer, certification environment, etc.) to reduce the costof development and foster execution

Exploit partnerships with government agencies (municipalities,districts) for smart-city services offerings

Support standardization initiatives (oneM2M, ETSI M2M, OMA) Service Layer/Network Layer/Device Layer

Carriers must develop Partner/Vendor partnerships to addressniche markets (off-deck services)

Develop M2M standard complaint ecosystems (through SDP,PaaS layer, certification environment, etc.) to reduce the costof development and foster execution

Exploit partnerships with government agencies (municipalities,districts) for smart-city services offerings

Support standardization initiatives (oneM2M, ETSI M2M, OMA) Service Layer/Network Layer/Device Layer

Summary

The M2M connectivity is not the only role CSPs can play.They can expand by leveraging their proven corecompetencies in areas such as:

• Partnerships• Device compliance• Network deployment, commissioning and maintenance• End to end system integration• On-board/Off-board services offerings• NOC/Customer support

The M2M connectivity is not the only role CSPs can play.They can expand by leveraging their proven corecompetencies in areas such as:

• Partnerships• Device compliance• Network deployment, commissioning and maintenance• End to end system integration• On-board/Off-board services offerings• NOC/Customer support

Thank You!Thank You!

Carriers and the M2M Ecosystem

Fredrik ÅkerlindEVP Worldwide SalesTelenor Connexionfredrik.akerlind@telenor.com

Carriers and the M2M Ecosystem

Fredrik ÅkerlindEVP Worldwide SalesTelenor Connexionfredrik.akerlind@telenor.com

• Slow ramp up• Sound business cases

terminated• Regulations strongest

driver

• Business case?• Scalability?• Operations?

• We need to;• Lower the

barrier!• Take more

responsibility!

• Central piece of thesolution

• Experienced inoperations

• Global reach

• Monetizing data overtime?

• Revenue needed todeliver desired QoS?

• Partnerships are key!• Standards need to be in

place• Customer experience!

Fredrik Åkerlind.EVP Worldwide SalesTelenor Connexionfredrik.akerlind@telenor.com

Carriers and the M2M EcosystemRene Sotola

VP, Global Communications Sector, Mobility & IoTrene.sotola@cgi.com

Rene SotolaVP, Global Communications Sector, Mobility & IoT

rene.sotola@cgi.com

CGI External Recognition for M2M SystemsElectric vehicle charge pointservice: E-lead won aCOMPUTERWORLD award

Helsinki trip planner:Second most valued internetbrand in 2009 and 2010

EMO vehicle emissionsmonitoring solution:“One of ten game-changingsolutions to combatclimate change”

IBOR: Won the Dutch ICTOffice Environment Award

Renewable energy for EDP:Technology Innovation of theYear Award for Excellence inRenewable Energy 2011

Energy saving for VEAB:European Utility Award forCustomer Excellence

EMO vehicle emissionsmonitoring solution:“One of ten game-changingsolutions to combatclimate change”

Global Mobile Awards 2011CiMS has been shortlistedas one of the finalists in thecategory ‘Best MobileInnovations for Utilities’

Energy saving for VEAB:European Utility Award forCustomer Excellence

IET Innovation Awards 2011EMO chosen from over 400 entries as afinalist in the Transport category.

European M2MPlatform Providerof the Year 2012

Frost & Sullivan: Oct 2012

Market facing innovation:Hygeia wins Runner Up at NASSCOMInnovation Awards 2012

Product/Service Award –In 2011 EMO wins the GoldenPeacock for InnovativeProduct/Service

Market And Supplier Ramifications• Promising nascent market• Synergies with other growth areas (mobility, cloud, health, utilities,

public domain)But• Enterprise/gov’t IT overwhelmed trying to do more with less• Many candidate areas for investment• M2M ecosystem complexity• Supplier “long tail” can slow down adoption due to risk and complex

pricing• “Pay as you grow” desire – yet SaaS nascent also

• Promising nascent market• Synergies with other growth areas (mobility, cloud, health, utilities,

public domain)But• Enterprise/gov’t IT overwhelmed trying to do more with less• Many candidate areas for investment• M2M ecosystem complexity• Supplier “long tail” can slow down adoption due to risk and complex

pricing• “Pay as you grow” desire – yet SaaS nascent also

The M2M EcosystemApplication and portal layer

Web services Portal Applications

Interface

Service enablement layer

Data warehouseBusiness rules

engine

Data processing

Ord

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Bill

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Col

lect

ions

Ser

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man

agem

ent

Sec

urity

and

pol

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man

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2123

Business rulesengine

AnalyticsDevice connection management

Ord

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stra

tion,

Bill

ing,

Col

lect

ions

Ser

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man

agem

ent

Sec

urity

and

pol

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man

agem

ent

Interface

Provisioning Status andreporting

Assetmanagement

Devicemanagement

Connectivitymanagement

Bearermanagement

Fixed, GSM, CDMA, WifI, satellite etc.

Data

• Full single M2M offering versus module subsets• Different M2M module price• “Volume” of use• Peak/off-peak use• Partner revenue and settlement• HA, DR, SLAs

M2M Applications M2M Applications M2M Applications

Convergent M2M Mass Data Billing

• Service enablement stacks, load balancing,security, HA, DR, SLAs

M2M ServiceEnablement

M2M ServiceEnablement

ConnectivityPlatform

ConnectivityPlatform

M2M ServiceEnablement

ConnectivityPlatform

• Networking, CPU type/usage, server type, DASDcapacity/type, HA, DR, SLAs, space, power, sysadm

Reconnaissance Scanning System Access Malicious Activity Exploitation

Cyber Attack Planning

Cyber Attack Design

Cyber Attack Process

Cybersecurity Is Key

Cyber Attack Design

Cyber Attack Initiation

AttackPhone Home Feedback

Phone Home Feedback

• Partnership “short tail”, decrease in complexity• Enablers: cybersecurity, automated provisioning, mass data billing,

BI, privacy etc.• Agility: “Internet speed”, “on demand” service• Attractive business models• M2M ecosystem coverage & trust

What Should You Look For?• Partnership “short tail”, decrease in complexity• Enablers: cybersecurity, automated provisioning, mass data billing,

BI, privacy etc.• Agility: “Internet speed”, “on demand” service• Attractive business models• M2M ecosystem coverage & trust

– Charles Darwin

“It’s not the strongest of the speciesthat survive, nor the most intelligent; itis the one that is the most adaptableto change.”

Conclusion

– Charles Darwin

Supplemental Materials• M2M: http://www.cgi.com/en/solutions/cgi-M2M-application-store

White papers:

• Addressing the challenges of cloud order orchestration and provisioninghttp://www.cgi.com/sites/cgi.com/files/white-papers/cloud-provisioning-white-paper.pdf

• Cloud billing: The missing link for cloud providershttp://www.cgi.com/sites/cgi.com/files/white-papers/cloud-billing-white-paper.pdf

• CSPs in the next decade:http://www.cgi.com/files/white-papers/CSPs-Communication-Service-providers-Next-Decade-e.pdf

• M2M: http://www.cgi.com/en/solutions/cgi-M2M-application-store

White papers:

• Addressing the challenges of cloud order orchestration and provisioninghttp://www.cgi.com/sites/cgi.com/files/white-papers/cloud-provisioning-white-paper.pdf

• Cloud billing: The missing link for cloud providershttp://www.cgi.com/sites/cgi.com/files/white-papers/cloud-billing-white-paper.pdf

• CSPs in the next decade:http://www.cgi.com/files/white-papers/CSPs-Communication-Service-providers-Next-Decade-e.pdf

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