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Carriers and the M2M Ecosystem
Eshwar Pittampalli, Ph.D.Director, Market DevelopmentOpen Mobile Alliance (OMA)
CSPs in OMA (in alphabetical order)
M2M Ecosystem Players
Servicedistributors
Serviceproviders
Connectionproviders
Applicationdeveloper
Devicevendors
Modulevendors
Chipsetvendors
Industry,Enterprises,Consumers
• Chipset vendors: e.g.Qualcomm, Infineon, Texas Instruments, ST Ericsson
• Module vendors: e.g. Telit, Centurion, Novatel, Sierra Wireles
• Device vendors: e.g. Electric meters
• (M2M) Service developers• Connection providers• Service providers• Service distributors
• Chipset vendors: e.g.Qualcomm, Infineon, Texas Instruments, ST Ericsson
• Module vendors: e.g. Telit, Centurion, Novatel, Sierra Wireles
• Device vendors: e.g. Electric meters
• (M2M) Service developers• Connection providers• Service providers• Service distributors
What roles can the carriers fulfill in M2M?
Servicedistributors
Serviceproviders
Connectionproviders
Applicationdeveloper
Devicevendors
Modulevendors
Chipsetvendors
Industry,Enterprises,Consumers
Connection Only
Connection + Platform
E2E System Integration/Deployment
Connection + Platform
Connection + Platform + M2M Service
The above scenarios are not exhaustive. For example, it is possible fora CSP to provide Connection plus M2M Service (w/o Platform).
Should carriers facilitate distributionbeyond their footprint?
Yes – Global CityThere are already Alliances to address this issue: Global M2M Association (Telecom Italia, Deutsche Telekom, Orange, Telia
Sonera) M2M World Alliance (NTT DoCoMo, Etisalat, KPN, Rogers, SingTel,
Telefonica, Telstra, and VimpelCom) Dedicated business units to address M2M needs (Telefonica, Telecom
Italia, etc.) CSPs have services with global reach
• Automotive and consumer electronics• Some operators rely on their global network coverage with partner networks
to fill in the gaps.• Have partnerships with neighboring country CSPs
Yes – Global CityThere are already Alliances to address this issue: Global M2M Association (Telecom Italia, Deutsche Telekom, Orange, Telia
Sonera) M2M World Alliance (NTT DoCoMo, Etisalat, KPN, Rogers, SingTel,
Telefonica, Telstra, and VimpelCom) Dedicated business units to address M2M needs (Telefonica, Telecom
Italia, etc.) CSPs have services with global reach
• Automotive and consumer electronics• Some operators rely on their global network coverage with partner networks
to fill in the gaps.• Have partnerships with neighboring country CSPs
Which verticals depend most heavily on Carriers?
Some vertical industries that depend on Carriers are: Regulatory: emergency call, regulated games (Video lottery,
poker), electric/gas metering, etc. Automotive: performance monitoring, maintenance,
infotainment, remote assistance, emergency alerting i.e. asemergency in case of crash
Tracking: Shipment, Fleet Smart Metering: Utilities - gas/electrical meters; Healthcare: Legal compliance, Healthcare and technology
providers partnerships
Some vertical industries that depend on Carriers are: Regulatory: emergency call, regulated games (Video lottery,
poker), electric/gas metering, etc. Automotive: performance monitoring, maintenance,
infotainment, remote assistance, emergency alerting i.e. asemergency in case of crash
Tracking: Shipment, Fleet Smart Metering: Utilities - gas/electrical meters; Healthcare: Legal compliance, Healthcare and technology
providers partnerships
How should M2M ecosystem players work together todeliver full service strategies?
Carriers must develop Partner/Vendor partnerships to addressniche markets (off-deck services)
Develop M2M standard complaint ecosystems (through SDP,PaaS layer, certification environment, etc.) to reduce the costof development and foster execution
Exploit partnerships with government agencies (municipalities,districts) for smart-city services offerings
Support standardization initiatives (oneM2M, ETSI M2M, OMA) Service Layer/Network Layer/Device Layer
Carriers must develop Partner/Vendor partnerships to addressniche markets (off-deck services)
Develop M2M standard complaint ecosystems (through SDP,PaaS layer, certification environment, etc.) to reduce the costof development and foster execution
Exploit partnerships with government agencies (municipalities,districts) for smart-city services offerings
Support standardization initiatives (oneM2M, ETSI M2M, OMA) Service Layer/Network Layer/Device Layer
Summary
The M2M connectivity is not the only role CSPs can play.They can expand by leveraging their proven corecompetencies in areas such as:
• Partnerships• Device compliance• Network deployment, commissioning and maintenance• End to end system integration• On-board/Off-board services offerings• NOC/Customer support
The M2M connectivity is not the only role CSPs can play.They can expand by leveraging their proven corecompetencies in areas such as:
• Partnerships• Device compliance• Network deployment, commissioning and maintenance• End to end system integration• On-board/Off-board services offerings• NOC/Customer support
Thank You!Thank You!
Carriers and the M2M Ecosystem
Fredrik ÅkerlindEVP Worldwide SalesTelenor [email protected]
Carriers and the M2M Ecosystem
Fredrik ÅkerlindEVP Worldwide SalesTelenor [email protected]
• Slow ramp up• Sound business cases
terminated• Regulations strongest
driver
• Business case?• Scalability?• Operations?
• We need to;• Lower the
barrier!• Take more
responsibility!
• Central piece of thesolution
• Experienced inoperations
• Global reach
• Monetizing data overtime?
• Revenue needed todeliver desired QoS?
• Partnerships are key!• Standards need to be in
place• Customer experience!
Fredrik Åkerlind.EVP Worldwide SalesTelenor [email protected]
Carriers and the M2M EcosystemRene Sotola
VP, Global Communications Sector, Mobility & [email protected]
Rene SotolaVP, Global Communications Sector, Mobility & IoT
CGI External Recognition for M2M SystemsElectric vehicle charge pointservice: E-lead won aCOMPUTERWORLD award
Helsinki trip planner:Second most valued internetbrand in 2009 and 2010
EMO vehicle emissionsmonitoring solution:“One of ten game-changingsolutions to combatclimate change”
IBOR: Won the Dutch ICTOffice Environment Award
Renewable energy for EDP:Technology Innovation of theYear Award for Excellence inRenewable Energy 2011
Energy saving for VEAB:European Utility Award forCustomer Excellence
EMO vehicle emissionsmonitoring solution:“One of ten game-changingsolutions to combatclimate change”
Global Mobile Awards 2011CiMS has been shortlistedas one of the finalists in thecategory ‘Best MobileInnovations for Utilities’
Energy saving for VEAB:European Utility Award forCustomer Excellence
IET Innovation Awards 2011EMO chosen from over 400 entries as afinalist in the Transport category.
European M2MPlatform Providerof the Year 2012
Frost & Sullivan: Oct 2012
Market facing innovation:Hygeia wins Runner Up at NASSCOMInnovation Awards 2012
Product/Service Award –In 2011 EMO wins the GoldenPeacock for InnovativeProduct/Service
Market And Supplier Ramifications• Promising nascent market• Synergies with other growth areas (mobility, cloud, health, utilities,
public domain)But• Enterprise/gov’t IT overwhelmed trying to do more with less• Many candidate areas for investment• M2M ecosystem complexity• Supplier “long tail” can slow down adoption due to risk and complex
pricing• “Pay as you grow” desire – yet SaaS nascent also
• Promising nascent market• Synergies with other growth areas (mobility, cloud, health, utilities,
public domain)But• Enterprise/gov’t IT overwhelmed trying to do more with less• Many candidate areas for investment• M2M ecosystem complexity• Supplier “long tail” can slow down adoption due to risk and complex
pricing• “Pay as you grow” desire – yet SaaS nascent also
The M2M EcosystemApplication and portal layer
Web services Portal Applications
Interface
Service enablement layer
Data warehouseBusiness rules
engine
Data processing
Ord
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Bill
ing,
Col
lect
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Ser
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Sec
urity
and
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Business rulesengine
AnalyticsDevice connection management
Ord
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stra
tion,
Bill
ing,
Col
lect
ions
Ser
vice
man
agem
ent
Sec
urity
and
pol
icy
man
agem
ent
Interface
Provisioning Status andreporting
Assetmanagement
Devicemanagement
Connectivitymanagement
Bearermanagement
Fixed, GSM, CDMA, WifI, satellite etc.
Data
• Full single M2M offering versus module subsets• Different M2M module price• “Volume” of use• Peak/off-peak use• Partner revenue and settlement• HA, DR, SLAs
M2M Applications M2M Applications M2M Applications
Convergent M2M Mass Data Billing
• Service enablement stacks, load balancing,security, HA, DR, SLAs
M2M ServiceEnablement
M2M ServiceEnablement
ConnectivityPlatform
ConnectivityPlatform
M2M ServiceEnablement
ConnectivityPlatform
• Networking, CPU type/usage, server type, DASDcapacity/type, HA, DR, SLAs, space, power, sysadm
Reconnaissance Scanning System Access Malicious Activity Exploitation
Cyber Attack Planning
Cyber Attack Design
Cyber Attack Process
Cybersecurity Is Key
Cyber Attack Design
Cyber Attack Initiation
AttackPhone Home Feedback
Phone Home Feedback
• Partnership “short tail”, decrease in complexity• Enablers: cybersecurity, automated provisioning, mass data billing,
BI, privacy etc.• Agility: “Internet speed”, “on demand” service• Attractive business models• M2M ecosystem coverage & trust
What Should You Look For?• Partnership “short tail”, decrease in complexity• Enablers: cybersecurity, automated provisioning, mass data billing,
BI, privacy etc.• Agility: “Internet speed”, “on demand” service• Attractive business models• M2M ecosystem coverage & trust
– Charles Darwin
“It’s not the strongest of the speciesthat survive, nor the most intelligent; itis the one that is the most adaptableto change.”
Conclusion
– Charles Darwin
Supplemental Materials• M2M: http://www.cgi.com/en/solutions/cgi-M2M-application-store
White papers:
• Addressing the challenges of cloud order orchestration and provisioninghttp://www.cgi.com/sites/cgi.com/files/white-papers/cloud-provisioning-white-paper.pdf
• Cloud billing: The missing link for cloud providershttp://www.cgi.com/sites/cgi.com/files/white-papers/cloud-billing-white-paper.pdf
• CSPs in the next decade:http://www.cgi.com/files/white-papers/CSPs-Communication-Service-providers-Next-Decade-e.pdf
• M2M: http://www.cgi.com/en/solutions/cgi-M2M-application-store
White papers:
• Addressing the challenges of cloud order orchestration and provisioninghttp://www.cgi.com/sites/cgi.com/files/white-papers/cloud-provisioning-white-paper.pdf
• Cloud billing: The missing link for cloud providershttp://www.cgi.com/sites/cgi.com/files/white-papers/cloud-billing-white-paper.pdf
• CSPs in the next decade:http://www.cgi.com/files/white-papers/CSPs-Communication-Service-providers-Next-Decade-e.pdf
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