cannes lions - internacional festival of creativity - 2011 experience

2011

CANNESNOTESLIONSFESTIVAL

ANAPAULA GOMEZ @ANAPAURD DOMINICAN REPUBLIC 2011

THE CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY IS THE WORLD'S BIGGEST CELEBRATION OF CREATIVITY IN COMMUNICATIONS. AS THE MOST PRESTIGIOUS INTERNATIONAL ADVERTISING AWARDS, MORE THAN 24,000 ENTRIES FROM ALL OVER THE WORLD ARE SHOWCASED AND JUDGED AT THE FESTIVAL. WINNERS RECEIVE THE HIGHLY COVETED LION TROPHY, PRESENTED AT FOUR AWARD CEREMONIES THROUGHOUT THE WEEK. -From CannesLions.com

SEMINARSWORKSHOPS

CANNESLIONSFESTIVAL

SAPIENTNITRO“CULTURE CLUBBING”

AUDIENCE

CULTURAL OPPORTUNITIES

BRAND

PRODUCING FIRE

“LADY GAGA – TEACHING BRAND HOW TO BEHAVE”

“CULTURAL CAPITAL

IS CREATED WHEN BRANDS

CAN TRULY PLAY WITH THE

COSTUMERS”http://www.youtube.com/user/canneslions#p/u/28/g_pNlIE0u00

ICM2“FRIEND WITH BENEFITS”

“IN THE DIGITAL

WORLD, ITS IS NOT ONLY

WHERE VALUES ARE

SHARED, BUT WHERE

RELATIONSHIPS ARE FOUND”

“MORE THAN EVER

INTERACTIONS MATTER IN

MARKETING”http://www.youtube.com/user/canneslions#p/u/30/aHtR4qS5KxU

ADOBE“ADVERTISING MEETS DIGITAL”

“DEBATE THE INDUSTRY’S FUTURE”“THE ONLINE

WORLD, IF  COMPARED  WITH

SEX EMOTION, WOULD BE

THE THRILL OF AN ERECTION ... I JUST DO NOT KNOW HOW

LONG THE ERECTION IS GONNA BE”

http://www.youtube.com/user/canneslions#p/u/18/sTT5NC6Mee0

YAHOO“Content as conversation”

Robert Redford

“EVERYONE HAS HEAR THAT CONTENT IS KING BUT, AS AUDIENCES MIGRATE ONLINE, WHO’S RULING THE KINGDOM? “

“ THE NEW PRINCIPLES OF CONTENT CONSUMPTION AFFECT THE WAY WE CONNECT WITH TODAY’S AUDIENCE”

ACT RESPONSIBLE“ADVERTISING ADRESS SOCIAL”

"ITS NOT ADVERTISING... IS HUMAN“

"BIG IDEAS EXECUTED GLOBALLY“

“HOPE IS THE PURPOSE THAT WILL CHANGE PEOPLE LIFES”http://www.youtube.com/user/canneslions#p/u/19/WBNqEQ5XVWQ

ANGRY BIRDS“what brands can learn”

http://www.canneslions.com/lions/videos.cfm?media_id=1414&tag=107,8&pg=2#start

BE DIFFERENT

MARKETING IS NOT ROCKET SCIENCE

CARE ABOUT FANS AND THE BRAND

BUILD AN EXPERIENCE FOR THE

FANS

DIAGO“TRANSFORMING MARKETING”

“We need to change consumer behavior and technology”

“Opportunities in gaming as a brand tool”

“THE ONLINE WORLD, IF

 COMPARED  WITH SEX EMOTION,

WOULD BE THE THRILL OF AN

ERECTION ... I JUST DO NOT KNOW HOW

LONG THE ERECTION”

“NEW PRINCIPLES COME WITH A SIGNIFICANT CALL-TO-ACTION FOR OUR AGENCY PARTNERS:

INNOVATE TO PUT CONSUMER PARTICIPATION AT THE HEART OF OUR BRAND CAMPAIGNS AND EXPLORE NEW BLENDS OF PAID, OWNED AND EARNED MEDIA TO DELIVER THIS. CREATE NEW WAYS TO ENGAGE AND RESPOND CONTINUOUSLY TO OUR HIGHLY ENGAGED CONSUMERS IN BOTH THE REAL AND VIRTUAL WORLDS.EVALUATE IN NEW WAYS. ESTABLISH NEW MODELS OF MEASUREMENT.”

“THE ONLINE WORLD, IF

 COMPARED  WITH SEX EMOTION,

WOULD BE THE THRILL OF AN

ERECTION ... I JUST DO NOT KNOW HOW

LONG THE ERECTION”

•Multiformat, multitasking•Fusion of technologies•Social networking & Gaming•Smartphones

“THE ONLINE WORLD, IF

 COMPARED  WITH SEX EMOTION,

WOULD BE THE THRILL OF AN

ERECTION ... I JUST DO NOT KNOW HOW

LONG THE ERECTION”

http://www.youtube.com/user/canneslions#p/u/17/aRcEWTmkmuE

DIGITAS & VEVO“SOCIAL AND MOBILE ROCKS”

Pharrell Williams

GOOD BRAND WILL ENGAGE

MUSIC IS UNIVERSAL

ALL THE MEMORIES HAVE A SOUND RECORED IN OUR MINDS

BRANDS HAVE TO UNDERSTAND WHAT PEOPLE IS PASSIONED ABOUT

THIS IS A RELATIONSHIPBRANDS NEED TO BUILD CONNECTIONS

http://www.youtube.com/watch?v=GyCH5CFPmcI&feature=related

• Film LionsPress • LionsOutdoor• LionsDirect• LionsMedia • LionsCyber• LionsRadio

• LionsPromo & Activation

• LionsTitanium and Integrated

• LionsDesign LionsPR

• LionsFilm Craft Lions

AWARDS / 10 CATEGORIES

http://www.canneslionsarchive.com/

“CANNES LIONS 2011 FEATURED 57 SESSIONS, WHERE

THOUGHT-LEADERS AND EXPERTS IN ALL FORMS OF COMMUNICATIONS

AND CREATIVE THINKING CAME

TOGETHER TO INSPIRE, DEBATE AND ENTERTAIN”

-From CannesLions.com

2011

CANNESLIONSFESTIVAL

ANAPAULA GOMEZ TW @ANAPAURD

DOMINICAN REPUBLIC