building your professional brand
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Marketer, Brand Thyself!GREAT INDIAN MARKETING SUMMIT
3 December, 2010.
Photo Courtesy Rama V, Flickr
Friday 3 December 2010
Building your professional
brandJessie Paul
Monday 18 April 2011
In the land of one billion....In the land of 1 billion people...
Courtesy: Kacey, FlickrRenaissance Chambara
Junior Execs
Middle Management
CXO
???
DOING LEADING THINKING
Friday 3 December 2010Monday 18 April 2011
Defining Your Brand
VALUESRITUALS
HEROES
SYMBOLS
PRACTICES
SOURCE: GEERT HOFSTEDEFriday 3 December 2010
Monday 18 April 2011
What facets can we show?
PASSION PERFECTION
PROFITABLE
DESIRED MESSAGE
PUBLIC INTEREST
ENTRY-LEVEL EXECS
PROCESSES, BEST PRACTICES, METRICS,
CREATION
MIDDLE MANAGEMENT
OPINIONS, FORWARD-LOOKING STATEMENTS, HR ISSUES, ORG VIEWS
C-SUITE CONTENDERS
VISION FOR THE INDUSTRY, FRAMEWORKS,
POLICY ISSUES
Friday 3 December 2010
Monday 18 April 2011
Creating your marketing program
Sample Marketing EcosystemSource: No Money Marketing, by Jessie Paul, Tata McGraw-Hill, 2009
Trade Associations
Analysts
Consumer Guides
Consulting Companies
Buying Advisors
Other Customers
Journalists
Expert Users
Government
Academics Bloggers
Friends & Family
Employees
SalesBuyer
Media Relations
Influencer Relations
Thought Leadership Collateral Online
Awareness
Friday 3 December 2010
Monday 18 April 2011
Go-to-market strategy
AWARENESS EVENTS, AWARDS, COMMUNITY (ONLINE+OFFLINE)
MEDIA QUOTES IN INDUSTRY STORIES, PROFILES, OP-ED, BLOGS
INFLUENCER RELATIONS
HAVE A SHORTLIST OF 3 DREAM JOBS/FIRMS. MEET POTENTIAL JOB-GIVERS THERE. CREATE A CAREER ADVISORY PANEL OF MENTORS
THOUGHT LEADERSHIP
PERSONAL BLOG, LEADERSHIP ROLE IN INDUSTRY ASSOCIATIONS, ARTICLES ON COMPANY SITE/NEWSLETTER, BOOK, CITATIONS
COLLATERAL LINKEDIN PROFILE 100% COMPLETE, PDF RESUME, PROFESSIONAL PHOTO, WEBSITE, YOUTUBE VIDEO, SLIDESHARE DECKS
ONLINE CRISP - COHERENT, RELEVANT, INTERACTIVE, SIMPLE, PERVASIVE
Friday 3 December 2010
Monday 18 April 2011
What does success look like?
Acknowledged expert in that field
Known by name not by org title
Personal reputation = > company reputation
Friday 3 December 2010Monday 18 April 2011
About Us
! Paul Writer is an advisory firm that helps define your marketing, branding and communications strategy.
! We provide frameworks, processes, expert support, and creative insights to enable you to translate who you are into a cohesive marketing plan.
! Paul Writer brings expertise on marketing innovations across the spectrum of offline and online to reposition and communicate brand values in a frugal, yet effective manner.
! Services offered are
! Marketing Strategy Design ! Validation & Advisory Services
! Our clients include:! Ramco Systems ! Aujas Networks ! Allied Digital Services Ltd. ! Venkataramanan Associates! NIIT Technologies! IDS Softwares
Paul Writer is founded by Jessie Paul, considered an expert in brand internationalization and frugal marketing. In 2009, Jessie published No Money Marketing, Tata McGraw-Hill’s fastest selling professional book on marketing.
As Chief Marketing Officer of Wipro’s IT business and as Global Brand Manager at Infosys, she has been recognized for her contribution towards putting the Indian IT industry on the global map.
With over 15 years in services marketing, including a stint with Ogilvy & Mather, Jessie has been named one of the most influential business women in India. She runs a popular blog on marketing and was India’s first CMO on Twitter.
Friday 3 December 2010
Monday 18 April 2011
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