building your online presence: getting your practice on the front page of google

BUILDING YOUR ONLINE

PRESENCE: HOW CONTENT,

REPUTATION AND REVIEWS GET YOU

ON GOOGLE

WEB-UTATION MATTERS MORE THAN EVER

Searching for health information is the 3rd most common online activity

Today more than 70 percent of patients go online before consulting a physician

Roughly 68 percent of Twitter users follow at least one brand and 43 percent of all American internet users are either Fans or followers of at least one brand on Facebook

WHY GOOGLE MATTERS

In 2010: Daily page views for Google.com were 7.2 billion Monthly worldwide searches: 87.8 billion Global search marketshare: 85.78% 620 million unique visitors every day

Roughly 68 percent of online searchers don’t go past the first search results page

GETTING ON THE FRONT PAGE

Create a Google Places account

Claim various business listings/rating sites

Social Media – Facebook and Twitter

Content creation and management

If all else fails, pay for it

GOOGLE PLACES

Free Helps Google pick up your site Allows you to add photos, videos and

descriptions

GOOGLE PLACES

GOOGLE PLACES

CLAIMING YOUR PRACTICE:WHY DOES IT MATTER?

35% of all searches are for local companies

74% of internet users search for local content/businesses at some point in the month

These “search listings” are free to claim

CLAIMING YOUR PRACTICE

Here is an example of an office in New Mexico and how to “claim the business” on YP.com (YellowPages):

CLAIMING YOUR PRACTICE

Next, choose that you are a representative of that office. That’s it.

CLAIMING YOUR PRACTICE

Popular Sites: Google Places MerchantCircle.com Yelp.com Bing.com YP.com InsiderPages.com CitySearch.com Yahoo Local

DOCTOR REVIEW SITES: REPUTATION MANAGEMENT

Trend started a few years ago, gaining momentum now

The more ratings you have, the higher you become ranked

Key is to take advantage of the site’s potential – this is where you want to focus your energy

DOCTOR REVIEW SITES

DOCTOR REVIEW SITES

Popular Sites: HealthGrades.com RateMDs.com

Other Sites: DrScore.com Vitals.com HealthCareReviews.com DoctorScoreCard.com

DOCTOR REVIEW SITES:WHAT YOU’LL NEED TO REGISTER

What You’ll Need Upon Registering: Medical License Number

Medicare NPI (if available)

DOB

CV Education Information (fellowships, etc.)

List of Accepted Health Plans

Awards, Affiliations & Memberships

List of procedures

SOCIAL MEDIA: WHY IT MATTERS

Patient Education

Collecting Patient Data

To Get to Know Your Competition

Building Loyalty with Your Patients

Digital Footprint Creation

SOCIAL MEDIA: WHY IT MATTERS

To Let New Patients Learn More/Find You Remember, roughly 70% of patients go to the

internet first. Roughly 68 percent of Twitter users follow at

least one brand on the service and 43 percent of all American internet users are either Fans or followers of at least one brand on Facebook.

To Protect or Build Your Brand Image Specifically with doctor rating sites. Social Media is part of search rankings.

To Get to Know Your Competition

SOCIAL MEDIA AND GOOGLE

Search results will also search and incorporate your popular social media accounts Oftentimes, they will appear on the first page of

Google

SOCIAL MEDIA AND GOOGLE

A Few Tips: Get a custom address after you reach 25 fans

(www.facebook.com/YourOfficeName) or right away with Twitter and YouTube

Schedule Original Content Regularly

Post plenty of photos, links, news items, contests, promotions and events

POPULAR SOCIAL MEDIA SITE STATS

Facebook World’s most popular service with more than 500

million active users 50 % of average users log on every day More than 900 million objects for people to interact

with (pages, groups, etc.) YouTube

More than 7 billion videos currently Exceeds 2 billion unique views per day

Blogs 77% of internet users read blogs, 60% of which are

aged 18-44 72% of bloggers say they blog to share their

experience

CONTENT CREATION AND MANAGEMENT

Roughly 85 percent of all Google searches result in someone only clicking on the organic content

Roughly 68 percent of online searchers don’t go past the first search results page

Original, Consistent Content = Better Organic Rankings.

CONTENT CREATION AND MANAGEMENT: WHAT SHOULD I WRITE ABOUT?

You’re an expert at something…right?

Put on your patient’s shoes

You’ll want to write about relevant content and use “meta keywords”

Set a schedule and stick to it

CONTENT CREATION AND MANAGEMENT:WHERE SHOULD I PUT MY CONTENT?

Your Website News Patient Education Sitemap

Your Blog Which may or may not be part of your website Posting helps build rankings and positions you as

an expert/resource

Your Social Media Sites Post on your site and then promote link via these

accounts

CONTENT CREATION AND MANAGEMENT:PROMOTING YOUR CONTENT

Tell people about it wherever and however you can Create signs in your office Lectures and seminars Networking

You didn’t write the content for your health, be active to see the best returns

RECAP

Online reputation matters more than ever

Getting on the front page counts

Plenty of free resources to help – social media, Google Places, ratings/review sites

Original content and organic rankings are necessary

Write about what you know

Promote what you’re doing

GET TYPING, KEEP GROWING.

Questions? Comments?