5 Steps To Start Building Your Presence On Google+

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5 Steps To Start Building Your Presence On Google+

5 Steps To Start Building Your Presence On Google+

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1. Look for your existing contacts2. Leverage Google+ Search3. Leverage Google+ Circles 4. Leverage the Google+ Communities 5. Experiment with Google+ promotional tools: Google

Hangouts

Overview

Source: Higher Education Marketing – 5 Steps To Start Building Your Presence On Google+

5 Steps To Start Building Your Presence On Google+

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You will have to create a personal Google+ profile in order to create a Google+ page.

Google+ is automatically linked to everything Google.

If you are the director of your school and have lots of personal contact on a Gmail account, start by using Google Plus’s suggestions to find your first contacts. To access this tool from your personal Google+ account.

1. Look for your existing contacts

Source: Higher Education Marketing – 5 Steps To Start Building Your Presence On Google+

5 Steps To Start Building Your Presence On Google+

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Explicitly ask followers from other platforms to connect with you on Google+:

Ask your followers on other social networks to circle you on Google Plus

Link to your Google Plus profile from your website Engage in Google Communities Put your Google Plus profile in your email signature

1. Look for your existing contacts

Source: Higher Education Marketing – 5 Steps To Start Building Your Presence On Google+

5 Steps To Start Building Your Presence On Google+

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Google+ search is perfect to create new contacts in your community.

You can filter as much as you’d like to find people, businesses or associations that are active on Google+.

2. Leverage Google+ Search

Source: Higher Education Marketing – 5 Steps To Start Building Your Presence On Google+

5 Steps To Start Building Your Presence On Google+

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Simply enter keywords in the Google+ search bar, and select the most interesting category for you.

If your college specializes in a field like chiropractic or nursing programs, try putting these words into search.

This search will give a lot of results, so it is important to refine your search exactly what type of content you want to find.

If you would like to stay with your local community, go to Local search and see who has a profile.

2. Leverage Google+ Search: How to?

Source: Higher Education Marketing – 5 Steps To Start Building Your Presence On Google+

5 Steps To Start Building Your Presence On Google+

Slide 7Source: Higher Education Marketing – 5 Steps To Start Building Your Presence On Google+

5 Steps To Start Building Your Presence On Google+

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What is a Google+ Circle? 

A Google+ Circle is a group of contacts. As a Google+ user, you will be able to share content with

certain circles only. You can create as many circles as you like and only you will

know the names of your circles. Put each of your contacts into as many circles as you like.

3. Leverage Google+ Circles

Source: Higher Education Marketing – 5 Steps To Start Building Your Presence On Google+

5 Steps To Start Building Your Presence On Google+

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To create circles: 1. go to “Circles” on the left hand menu

2. then “Find People”.

From here, you can drag and drop suggested contacts into your circles, or drop them into the empty circle to create a new circle.

Here is a quick video to build your circles

3. Leverage Google+ Circles: How to?

Source: Higher Education Marketing – 5 Steps To Start Building Your Presence On Google+

5 Steps To Start Building Your Presence On Google+

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Look at your contacts’ circles: See who appears in your contacts’ circles, as some of them are likely

to be of interest to you. Circle people who you’d like to circle you and when people add you,

add them back.

Create a “people who share my content” circle: Keep track of who shares your content thanks to the Ripples feature

of Google+. This feature works for any public post you share that’s also shared

by someone else. You’ll be shown a map of who else shared the content, and who had

the most influence when they shared it.

3. Leverage Google+ Circles

Source: Higher Education Marketing – 5 Steps To Start Building Your Presence On Google+

5 Steps To Start Building Your Presence On Google+

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Click the arrow in the top right of any post you’ve shared publicly, then select “View Ripples”. On the right, you will see who shared and commented on the content you have shared.

3. Leverage Google+ Circles: How to?

Source: Higher Education Marketing – 5 Steps To Start Building Your Presence On Google+

5 Steps To Start Building Your Presence On Google+

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Google+ Communities are one of the best ways to connect with like-minded professionals. They enable you to:

share best practices, ask questions receive feedback from colleagues facing the same issues as you do.

Since they are still fairly new, members are generally active and really interested in experimenting with Google+.

4. Leverage the Google+ Communities

Source: Higher Education Marketing – 5 Steps To Start Building Your Presence On Google+

5 Steps To Start Building Your Presence On Google+

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Google offers you 2 ways to look for relevant communities.

1. One is to enter keywords in the Google+ search bar and choose communities.

2. The other one is to hover on Home and go to Communities and then “Recommended for you”. Google will make recommendations based on your profile. Once you have found communities you are interested in, click on the page banner, and then on “Join Community” in the top right.

4. How to?

Source: Higher Education Marketing – 5 Steps To Start Building Your Presence On Google+

5 Steps To Start Building Your Presence On Google+

Slide 14Source: Higher Education Marketing – 5 Steps To Start Building Your Presence On Google+

5 Steps To Start Building Your Presence On Google+

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What is a Google Hangout?

It is basically a free group video chat feature from Google.

You can broadcast your Google Hangouts directly on your YouTube account, thus also creating video assets for your school and helping your visibility online.

5. Experiment with Google+ promotional tools: Google Hangouts

Source: Higher Education Marketing – 5 Steps To Start Building Your Presence On Google+

5 Steps To Start Building Your Presence On Google+

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Many colleges and universities have already integrated Google Hangouts in a variety of ways.

For instance, Duke University has used it repeatedly in its student recruitment process to show various aspects of the campus life and help students make their final decision.

How to? Here is a quick tutorial to start your first Google Hangout.

5. Experiment with Google+ promotional tools: Google Hangouts

Source: Higher Education Marketing – 5 Steps To Start Building Your Presence On Google+

5 Steps To Start Building Your Presence On Google+

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