bug labs gnomedex08 presentation
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Bug Labs, Inc. - Proprietary and Confidential 1
WARNING: I use pictures of my kid. I think he's cute.
Bug Labs, Inc. - Proprietary and Confidential 2
Unless You Are This Guy...
Bug Labs, Inc. - Proprietary and Confidential 3
Open Beats Closed
It Just Takes a Platform to Open a Door
Technology Breaks Down Barriers
Technology Breaks Down Previously Unattainable Barriers
Wordpress
If Doors Are Opened, Individuals Become Enabled
Like it or not.
The Enablers Might be Very Small...
Google Mapsor very big...
But Can Be Extremely Powerful
Technology is Causing Sweeping Change Across Every Single Industry.
Technology Forces Evolution
Timing is Essential
Music
Some Industries Fail to Adapt to Changing Times and Tech
News
Some Industries Might Not Survive Transitionary/Disruptive Times
Especially Not The Lazy Ones
The Consumer is Becoming the Producer
In so Many Disparate Segments
Creativity Unleashed
Rise of Mass CustomizationThe Era of Mass Customization
Physical Goods Require Catalysts
But Physical Goods Require Catalysts to Enable Change
It's Happening
Big Companies Are Needed in the Physical World
ScionAnd Here They Come
Timbuk2Across Many Industries
NikeFrom Limited to Limitless Potential
Gadgets?Until You Reach Certain Sectors
RingtonesWhere Control is in the Hands of... Them
Xbox FaceplatesYou Have Many Choices. All Alike.
But What if You Want Something... Unique?
The Product: 2008An Open Platform For Building Gadgets or Other Electronics
One Example:Crowdsourced Home Security System
But Why?
In Some Ways, We've Come a Long Way
Evolving Software Tools
With Numerous Platforms
Made Progamming
Easier, More Fun, and More Accessible
But How 'Bout the Evolution of Hardware Tools?
Throughout The Years
Hmmm...
Tools Needed to Launch a Software Company/Project
Tools Needed to Launch a Hardware Company/Project
There's Always Exceptions...
Time
$$
Average Returns
$$
Qty
Average Cost
Mass market
10M
Diminishing Returns
$$
Time
Razr Effect
2 yrs
The Problems With “Closed” Consumer Electronics
Mistakes Are Big. And Costly
Something is Wrong With this Picture
Ahhh, that's better
The “Pizza Tail”
Everyone Likes to Tinker
But We Need the Right Tools and Access
Lots of Hopeful Signs Out There
You Can Become This Guy
Who Will be The Robert Scoble of Gadgets?
Gnomedex Attendees and Audience Discount
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