breitling presentation
Post on 27-Mar-2016
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Rob Syme, Stu Minshaw, Louis Penny and
Sulaiman Khan
Summary of Campaign
• Our campaign has been created to represent Breitling as a desirable brand but communicate this message across to a new, younger target market through traditional media, digital media, airports and high-end parts of the world.
Target Audience
• 18 - 35, young professionals
• Aspirational consumers
• High disposable income
Traveling • 200,000 young people take gap years
annually
• Specialist types of watches for different situations
• ‘1000 places to wear a Breitling’
Press Campaign • Brand not suitable for TV ads
• Best suited Breitling, for specific situations
• Focus on unique Breitling capabilities
In Store Promo
• Synergy with 1000 places to wear Breitling.
• Creates a visual touch point for the campaign.
In Store Promo
Foursquare App
• Interactive App that connects with the desired audience.
Thank You
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