brandwitz'14 (relaunching of dalmooth)
Post on 09-Jan-2017
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PowerPoint Presentation
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Challanges
Market understandingContinuity of AvailabilityVisibilityLack of promotionsPackaging problemProduct size variationsDealer retailer Rigid contracts
Buyer behavior
TV commercialsTrendWord of mouthBrand imageTasteConvenienceImpulse purchaseRetailers influenceJust buy
TG selection
Market understanding
Demographic
PhycographicBoth male and femaleAge 10-45Lower class to upper classSnacks loverLoves eating on the goThose who wants to enjoy leisure
Product
The MixMild Savory Taste
Product
The Mix
VS.
TRANSPARENT
NAME
Price, Packet size
The Mix
8tk40tk18tk
Consumers need
The MixTasteQualityConvenienceJoy
Consumer value proposition
TasteQualityInstant hunger fullfilmentGreen lantisPotato crispMmung beansTangiblebenefitsIntangibles ???
Positioning
The Mix ,
Promotional Objective
Brand buildingAwarenessAdvocacy
Criteria of imc effectiveness
Brand buildingProduct appearance in the marketSupply
Pilot
Brand building Dalmoth introduction
Launching Campaign
Brand buildingTravel show
presents
spots
Launching Campaign cont.
Brand buildingHariye jao Facebook page Youtube channelShare your travel moments engagement campaign
EID drama
Brand building
presents Story of a persons going missing and rescue
Regular Promotion
BrandbuildingSchool college canteen banner
Daalmoth food cartRegular Promotion
Brandbuilding
Regular Promotion
BrandbuildingAnonymous postering before new packet launch
Regular Promotion
BrandbuildingEuropean football fans football match competition
Regular Promotion
BrandbuildingVending machineIntroducing 5 vending machine in super shop and malls
Regular Promotion
BrandbuildingBillboards 3 (double view) 10 (normal) TVC
Trade marketing
Brand buildingDistributorIncentives upon target salesFamily tripYearly best distributor award
Trade marketing
Brand buildingRetailerGifts upon targeted salesShop paintingFlexible distribution system
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