PUBLIC FEEDBACK SYSTEM

Presentation By:Mazbahul IslamBBA(Marketing)

Bangladesh University of Professionals

CASE ANALYSIS:

Public Engagement

Grassroots to Metropolitan Level

Online Penetration

TARGET GROUP: Age: 20-30

Lower to Middle Class

Priority: Social

Substance

Age: 25-35

Lower to Middle Class

Priority: Financial

Substance

WHAT ARE THE SYMPTOMS?• Public is divorced from

the decision making process

• No public feedback or rewards

• Unaware of existing public platforms

ISSUES: Decision Making Without Public

• Lack of Government Initiative

Lack of Recorded Public Feedback

• Not enough awareness on feedback

Unaware of Existing Platforms

• No Motivation to Give Feedback

** Public is divorced from decision making process **

THE IDEA THAT WE'RE LOOKING FOR:

" Voluntary increase in Government Engagement into Government Decision Making

Process "

CAMPAIGN:Public

Goventment

Problem Solved

OUR LOGO:

"Let's Make Our

Words Count"

Countrywide Launch

Government Association

Advertisement

TIMELINE:

THANK YOU ALLMazbahul

IslamBBA(MKT)

Any Question?