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RELAUNCHING

nan

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Problem 1- Price is the Identity

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Solution 1 - VW Beetle• Beetle, which was originally launched in 1950.

• The image created was of a small, reliable, no-nonsense vehicle that was economical to own and run.

• But price was never mentioned in the advertising. [1]

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Problem 2 – No Distinct Features

• Nano has always been compared with either the 800 or Alto.

• It’s specifications almost match theirs.

• It does not have any feature to differentiate itself from them.

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Solution 2 - Hi! Convertible

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Problem 3 – Engine Cooling

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Solution 3

• What the company says about it is “It is a problem with the rear engine. The rear engine does not have a proper cooling system as a result of which the engine heats up leading to such an incident.”[4]

• This is the reason we have used the best radiator in our tender.

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Problem 4 – Delay in Introducing New Engine

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Problem 5 – Lack of a Face

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Tagline

Small in size, Sumo in

happiness; Nano ya

na mano.

REFERENCES

1. Article titled “When the going gets tough” (http://www.business-standard.com/article/management/when-the-going-gets-tough-114010500644_1.html)

2. http://www.planetenjoy.com/information/1059_tata-nano-the-peoples-car-of-india-rs-1-lakh-car

3. http://theindiacar.com/sixth-tata-nano-catches-fire/

4. Article titled “Tata Nano Problems And Issues,Merits And Demerits,Study By Madrives Team” (http://madrives.com/tata-nano-problems-and-issuesmerits-and-demeritsstudy-by-madrives-team/)