presentation on failure and relaunching of sony's godzilla

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nest-Trailers---Godzilla-1998.mp

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Post on 18-Jan-2017

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PowerPoint Presentation

SYNERGY

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A Budget of 125million USDBox Office Collection of 379million USD Brand Endorsement by Market GiantsFIR BHI FLOP HO GYE

Weak Promotions Huge Money was spent on Slick Ad campaign which resulted in bad Word of Mouth PublicityRumours Before the launch, rumours were spread on internet about the movie being terrible.Script One of the Idiotic Scripts of the decade, With 63 Flaws identified.

WHY FLOP ?

Numerous times, Godzilla inexplicably disappearsThen the general played by Kevin Dunn suggests the huge lizard is hiding out in a building. Did it use the Front door to get in. the tunnels through which it passed apparently look too small to fit a huge 25-story dinosaur?The size of this Giant is so inconsistent from scene-to-scene.Most of the time the Animal was hidden either in smoke or behind buildings showing only either its leg or tail.

BUT THE GAME IS NOT YET OVER

NOW WHAT I DO ?Different Promotional Strategies For Kids, Youth and Old segment of my Customers.Script Should have had a more meaningful Script Trying to escape most of the flaws.Uniformity The size of the animal will be kept Uniform throughout the movieAction Should have worked on reframing the action scene with a little but effective one

RESULTSMouth to Mouth promotion would have helped a lot.Improvement in Action scenes would have increased the Interest among the viewers.A higher level of Customer RatingsThe movie would be Listed in the top 10 hits in the history Rather than in the list of Flops.

THANK YOU

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