brands, people and technology

Where Everybody Knows Your Name

Sunday, 19 May 2013

The Internet

Where Everybody Knows Your Name

...and much,

much more

Sunday, 19 May 2013

The cookies remember you...

Sunday, 19 May 2013

besides knowing who i am and welcoming me back...

Sunday, 19 May 2013

Amazon knows what i have bought and has a pretty good idea of what i might want to buy next.

Sunday, 19 May 2013

Facebook knows who my friends are.

Sunday, 19 May 2013

Google knows what i am interested in searching...

Sunday, 19 May 2013

increasingly, that personalized greeting is becoming commoditized

Recognizing the customer with a "Welcome back Ms. --" is one of the basics of service design

Today we see people handing over their personal data to big tech corporations, for free.

These products and services recognise who we are and predict what we want. a process that has its

origins in the physical world...

Sunday, 19 May 2013

Recognising the customer with a “Welcome back Ms. -----” is one of the basics of service designSource: Jan Chipchase

Sunday, 19 May 2013

it acknowledges who we are and reinforces our "right" to be in that

(private) space.source: Jan Chipchase

Sunday, 19 May 2013

And in the context of an upscale location,

It also gently massages the ego

Sunday, 19 May 2013

Same again love?Down at the local, personable service and

knowledge of previous orders is the norm. Adding to the homely and relaxed feel of a place.

Sunday, 19 May 2013

But brands beware

Sunday, 19 May 2013

Starbucks has begun asking UK customers for their name when taking an order. As a practice presumably employed to enhance brand loyalty, for some it can come across as being a little disingenuous and commoditised. do people really want to be on first name terms with their barista and have it shouted out across a busy cafe? Particularly when they spell your name wrong... context here.

faux friendliness...

Sunday, 19 May 2013

The social cues for signalling that someone is known are well-established and highly evolved.

It can therefore be tough to get right.

Sunday, 19 May 2013

the imminent collision of the digital and the real world mean these social cues are set to

become far more nuanced. FWD

Sunday, 19 May 2013

As more and more people embrace tech,

Your identity, your preferences, diets and even feelings may well be known by default

(and at a glance).

Sunday, 19 May 2013

Consumers can come to expect intelligent, seamless experiences that react to their preferences everywhere they

go. From public spaces, to hotels and retail.

Sunday, 19 May 2013

But will this lead to a societal shift in how we think about the ownership of data?

If in a world where everyone knows your name, perhaps there will be more value in anonymity?

No Google Glass?No Phones No CamerasSunday, 19 May 2013

Brands and society will have to adjust to this new data heavy world - working together to

understand the boundaries of acceptable use.

Sunday, 19 May 2013

As research practitioners, we’ll need to keep an eye on this new world and all the implications that arise with it.

Enter stage Flamingo.

Sunday, 19 May 2013