social media report - technology brands (india) q2 2016

Image courtesy : Pixabay

April 1st June 30th, 2016

Top Technology Brands on Social Media

Technology Brands: Social Media Report

This Report looks at how

Technology Brands

(India Region) performed on Social Media between

April 1st June 30th, 2016

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Comparison of

TECHNOLOGY" Facebook Pages

Apr 01, 2016 - Jun 30, 2016

Facebook(IN) had the largest fan base of 10,950,060 while NVIDIA India showed the highest fan growth of 24.27%.

-5.0%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K

Gro

wth

%

Number of Fans

Accenture in India Facebook(IN) MSN India LinkedIn India Cisco India

Opera(IN) Microsoft India(IN) NVIDIA India Convergys(IN) Tata Consultancy Services

Skype(IN) Intel India Infosys

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

United States Countries < 2% Pakistan Other Countries India

United States Countries < 2% Pakistan Other Countries India

Fans - Geography

Intel India had the highest PTAT of 5.70% as a percentage of its average number of Fans during this time period.

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K

Pe

op

le t

alk

ing a

bo

ut (a

s %

of

Fa

ns)

Average Number of Fans

Accenture in India MSN India Facebook(IN) LinkedIn India Cisco India

Opera(IN) Microsoft India(IN) NVIDIA India Convergys(IN) Tata Consultancy Services

Skype(IN) Intel India Infosys

Conversations

MSN India published the greatest number of posts (2,315). Intel India had the highest average engagement, with a score of

692.

0 500 1000 1500 2000 2500

0 100 200 300 400 500 600 700 800

Accenture in India

Facebook(IN)

MSN India

LinkedIn India

Cisco India

Opera(IN)

Microsoft India(IN)

NVIDIA India

Convergys(IN)

Tata Consultancy Services

Skype(IN)

Intel India

Infosys

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Intel India received the most number of Likes (3,045,359) and Shares (19,295). NVIDIA India got the most number of

Comments (13,288).

0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K

Accenture in India

Facebook(IN)

MSN India

LinkedIn India

Cisco India

Opera(IN)

Microsoft India(IN)

NVIDIA India

Convergys(IN)


Skype(IN)

Intel India

Infosys

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand Posts Intel India

17-JUN-16, FRI 2:05AM

, , ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 181,086 368 564 Uncategorized

Intel India

17-JUN-16, FRI 1:50AM

..

Intel India

14-JUN-16, TUE 7:20AM

Start this college season with a brand new

Intel-powered laptop/desktop. Avail

exciting deals on HP ..


1,000 434,818 1,497 2,443 Uncategorized


1,000 203,205 396 308 Positive

http://www.facebook.com/119197964825456/posts/1149811711764071http://www.facebook.com/119197964825456/posts/1149811711764071http://www.facebook.com/119197964825456/posts/1149811711764071http://www.facebook.com/119197964825456/posts/1149811711764071http://www.facebook.com/119197964825456/posts/1149811711764071http://www.facebook.com/119197964825456/posts/1149811711764071http://www.facebook.com/119197964825456/posts/1149811711764071http://www.facebook.com/119197964825456/posts/1149811711764071http://www.facebook.com/119197964825456/posts/1149811711764071http://www.facebook.com/119197964825456/posts/1149811711764071http://www.facebook.com/119197964825456/posts/1149811711764071http://www.facebook.com/119197964825456/posts/1149806205097955http://www.facebook.com/119197964825456/posts/1149806205097955http://www.facebook.com/119197964825456/posts/1149806205097955http://www.facebook.com/119197964825456/posts/1149806205097955http://www.facebook.com/119197964825456/posts/1149806205097955http://www.facebook.com/119197964825456/posts/1149806205097955http://www.facebook.com/119197964825456/posts/1149806205097955http://www.facebook.com/119197964825456/posts/1149806205097955http://www.facebook.com/119197964825456/posts/1149806205097955http://www.facebook.com/119197964825456/posts/1149806205097955http://www.facebook.com/119197964825456/posts/1149806205097955http://www.facebook.com/119197964825456/posts/1147668978645011http://www.facebook.com/119197964825456/posts/1147668978645011http://www.facebook.com/119197964825456/posts/1147668978645011http://www.facebook.com/119197964825456/posts/1147668978645011http://www.facebook.com/119197964825456/posts/1147668978645011http://www.facebook.com/119197964825456/posts/1147668978645011http://www.facebook.com/119197964825456/posts/1147668978645011http://www.facebook.com/119197964825456/posts/1147668978645011http://www.facebook.com/119197964825456/posts/1147668978645011http://www.facebook.com/119197964825456/posts/1147668978645011http://www.facebook.com/119197964825456/posts/1147668978645011

Most Engaging Brand Posts Microsoft India(IN)

25-MAY-16, WED 6:00AM

4 billion people dont have access to the

Internet. How can we connect them?

Read more about the Aff ..


1,000 102,490 898 10,022 Positive

LinkedIn India

15-MAY-16, SUN 11:30AM

The finish line is almost in sight - but only

one of them will make it.

Stay tuned to know more. #G ..

LinkedIn India

21-APR-16, THU 4:30AM

An internship to win and only a couple of

moves left. Watch this space for more.

#GetAJob


1,000 110,347 268 40 Positive


1,000 116,409 342 38 Positive

http://www.facebook.com/163364503715353/posts/1151884744863319http://www.facebook.com/163364503715353/posts/1151884744863319http://www.facebook.com/163364503715353/posts/1151884744863319http://www.facebook.com/163364503715353/posts/1151884744863319http://www.facebook.com/163364503715353/posts/1151884744863319http://www.facebook.com/163364503715353/posts/1151884744863319http://www.facebook.com/163364503715353/posts/1151884744863319http://www.facebook.com/163364503715353/posts/1151884744863319http://www.facebook.com/163364503715353/posts/1151884744863319http://www.facebook.com/163364503715353/posts/1151884744863319http://www.facebook.com/163364503715353/posts/1151884744863319http://www.facebook.com/662506227120162/posts/990488484321933http://www.facebook.com/662506227120162/posts/990488484321933http://www.facebook.com/662506227120162/posts/990488484321933http://www.facebook.com/662506227120162/posts/990488484321933http://www.facebook.com/662506227120162/posts/990488484321933http://www.facebook.com/662506227120162/posts/990488484321933http://www.facebook.com/662506227120162/posts/974037809300334http://www.facebook.com/662506227120162/posts/974037809300334http://www.facebook.com/662506227120162/posts/974037809300334http://www.facebook.com/662506227120162/posts/974037809300334http://www.facebook.com/662506227120162/posts/974037809300334http://www.facebook.com/662506227120162/posts/974037809300334http://www.facebook.com/662506227120162/posts/974037809300334http://www.facebook.com/662506227120162/posts/974037809300334http://www.facebook.com/662506227120162/posts/974037809300334http://www.facebook.com/662506227120162/posts/974037809300334http://www.facebook.com/662506227120162/posts/974037809300334

Microsoft India(IN)'s Facebook Page saw the highest number of Fan posts (268).

0 50 100 150 200 250 300

Accenture in India

Facebook(IN)

MSN India

LinkedIn India

Cisco India

Opera(IN)

Microsoft India(IN)

NVIDIA India

Convergys(IN)


Skype(IN)

Intel India

Infosys

Number of Fan Posts

Fan Posts

NVIDIA India received the highest percentage of Positive Sentiment (43.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Convergys(IN)

NVIDIA India

Cisco India

Intel India

Microsoft India(IN)

Negative Neutral Positive

Sentiment Analysis

Microsoft India(IN) responded to the highest percentage of Fan posts (38.06%).

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

0 500 1000 1500 2000 2500 3000

% o

f F

an

Po

sts

Bra

nd

Re

sp

on

de

d t

o

Average Response Time (mins)

Convergys(IN) NVIDIA India Cisco India Intel India Microsoft India(IN)

Brand Responses

MSN India published the most with 2,315 Posts.

1%

62%

1%

4%

8%

3%

4%

4%

4%

1%

3%

2%

3%

Skype(IN) MSN India Facebook(IN) Intel India LinkedIn India

Microsoft India(IN) NVIDIA India Accenture in India Opera(IN) Convergys(IN)

Cisco India Infosys Tata Consultancy Services

Share Of Voice Volume of Posts

Intel India received the largest volume of Likes (3,045,359).

0%

7% 1%

59%

22%

4%

4% 0%

0% 0% 0% 2% 1%




Share Of Voice Likes

NVIDIA India received the largest volume of Comments (13,288).

0%

13%

14%

14%

12% 5%

31%

1% 5%

1% 0% 2% 2%




Share Of Voice Comments

Intel India received the largest volume of Shares (19,295).

0%

15%

14%

24%

3%

17%

14%

1% 3%

0%

0% 1%

8%




Share Of Voice Shares

During this time period, #ciscodigitizingindia was the most engaging run by Cisco India. LinkedIn India published the most (29)

in its #ApplyWithLinkedIn campaign.

0 5 10 15 20 25 30 35

0 50 100 150 200 250

#ApplyWithLinkedIn(LinkedIn India)

#ciscodigitizingindia(Cisco India)

#TCSGenZ2015(Tata Consultancy

Services)

Number of Posts

Engagement Score


Campaign Comparison





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Analysis of

Intel India Facebook Page

Apr 01, 2016 - Jun 30, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

3,478,567 96,012 2.84% India Mostly Young, Male and

Single

Intel India

Engagement Score Total Fan Posts

692 92

Total Posts Brand Response Rate

165 5.43%

Total Likes Avg. Reply Time

3,045,359 1 day, 15 hrs, 59 mins

Total Comments General Sentiment

6,247 Neutral

Total Shares

19,295

Most Engaging Content Type

NO DATA

Least Engaging Content Type

NO DATA

Most Prolific Content Type

NO DATA

Most Engaging Campaign

NO DATA

Most Recent Campaign

NO DATA

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

3,320K

3,340K

3,360K

3,380K

3,400K

3,420K

3,440K

3,460K

3,480K

3,500K

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-

May

20-

May

27-

May

3-Jun 10-Jun 17-Jun 24-Jun

Fan Growth

Total Fans

3,478,567

New Fans

96,012

Engagement

0

250

500

750

1,000

1,250

1-Apr 5-Apr 9-Apr 13-Apr 17-Apr 21-Apr 25-Apr 29-Apr 3-May 7-May 11-May 15-May 19-May 23-May 27-May 31-May 4-Jun 8-Jun 12-Jun 16-Jun 20-Jun 24-Jun 28-Jun

Intel India had an average engagement score of 692 and a highest of 1000.

Community Analysis

Intel India fans are mostly Young, Male and Single Intel India fans are largely from India followed by United States.

Fan Demographics Distribution of Fans

85%

15%

male female

0% 20% 40% 60% 80%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 50% 100% 150%

Single

In a Relationship

Engaged

Married

UnKnown

0K 1,000K 2,000K 3,000K 4,000K

India

United States

United Arab Emirates

Bangladesh

Pakistan

Saudi Arabia

Canada

Nepal

Vietnam

0

1

2

3

4

5

6

1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun

Brand Posts

Top keywords used Frequency

Explore 40

Vivid Sydney 23

Intel 20

Sydney Opera House 18

iQAsia 16

32%

68%

Brand Participation Brand Non Participation

70%

3%

27%

Posititve Negative Neutral

Brand Posts - Engagement

Intel India responded to 52 conversations generated by the 165

Posts they published.

Intel India receives more positive than negative vibes from

comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

17-JUN-16, FRI 2:05AM

, , ..


1,000 181,086 368 564 Uncategorized

17-JUN-16, FRI 1:50AM

..

14-JUN-16, TUE 7:20AM

Start this college season with a brand new

Intel-powered laptop/desktop. Avail

exciting deals on HP ..


1,000 434,818 1,497 2,443 Uncategorized


1,000 203,205 396 308 Positive

NO IMAGE NO IMAGE NO IMAGE


Brand Posts - Analysis

Brand Post Types Days of the week

0 20 40 60 80 100 120

0 200 400 600 800 1,000

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 10 20 30 40

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

Intel Intel India Intel 37

12 12 10 10

User Posts

0

1

2

3

4

5

6

7

8

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun

Positive Neutral Negative

Intel India responded to 5 conversations generated by the 95

Posts fans published.

Intel India appears to participate more when Fan conversations

have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

5%

95%


17%

3%

80%


Analysis of

LinkedIn India Facebook Page

Apr 01, 2016 - Jun 30, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

1,839,169 27,900 1.54% India

LinkedIn India

Engagement Score

305

Total Posts

310

Total Likes

1,102,193

Total Comments

5,100

Total Shares

2,178

Most Engaging Campaign

#GetAJob

Most Recent Campaign

#OverheardAtWork

BRAND POSTS

Brand Overview

CONTENT & CAMPAIGNS

1,795K

1,800K

1,805K

1,810K

1,815K

1,820K

1,825K

1,830K

1,835K

1,840K

1,845K


May

20-

May

27-

May


Fan Growth

Total Fans

1,839,169

New Fans

27,900

Engagement

0

250

500

750

1,000

1,250


LinkedIn India had an average engagement score of 305 and a highest of 993.

Community Analysis

LinkedIn India fans are largely from India followed by United Arab Emirates.

Distribution of Fans

0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800K 2,000K

India


United States

Saudi Arabia

Canada

Bangladesh

Nepal

Qatar

Australia

Sudan

0

1

2

3

4

5

6

7


Brand Posts


GetAJob 27

one 15

finish line 13

sight 13

moves 10

0%

100%


50%

5%

45%



LinkedIn India responded to 1 conversations generated by the

310 Posts they published.

LinkedIn India receives more positive than negative vibes from




15-MAY-16, SUN 11:30AM

The finish line is almost in sight - but only

one of them will make it.

Stay tuned to know more. #G ..


1,000 110,347 268 40 Positive

21-APR-16, THU 4:30AM

An internship to win and only a couple of

moves left. Watch this space for more.

#GetAJob

21-APR-16, THU 4:23AM

1 dream internship with Godrej. 5 eager

finalists. 1 final step.

Who do you think will make it? #Get ..


1,000 116,409 342 38 Positive


1,000 107,254 446 170 Positive


http://www.facebook.com/662506227120162/posts/990488484321933http://www.facebook.com/662506227120162/posts/990488484321933http://www.facebook.com/662506227120162/posts/990488484321933http://www.facebook.com/662506227120162/posts/990488484321933http://www.facebook.com/662506227120162/posts/990488484321933http://www.facebook.com/662506227120162/posts/990488484321933http://www.facebook.com/662506227120162/posts/990488484321933http://www.facebook.com/662506227120162/posts/990488484321933http://www.facebook.com/662506227120162/posts/990488484321933http://www.facebook.com/662506227120162/posts/990488484321933http://www.facebook.com/662506227120162/posts/990488484321933http://www.facebook.com/662506227120162/posts/974037809300334http://www.facebook.com/662506227120162/posts/974037809300334http://www.facebook.com/662506227120162/posts/974037809300334http://www.facebook.com/662506227120162/posts/974037809300334http://www.facebook.com/662506227120162/posts/974037809300334http://www.facebook.com/662506227120162/posts/974037809300334http://www.facebook.com/662506227120162/posts/977227118981403http://www.facebook.com/662506227120162/posts/977227118981403http://www.facebook.com/662506227120162/posts/977227118981403http://www.facebook.com/662506227120162/posts/977227118981403http://www.facebook.com/662506227120162/posts/977227118981403http://www.facebook.com/662506227120162/posts/977227118981403



0 50 100 150 200

0 100 200 300 400 500

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 10 20 30 40 50 60

0 100 200 300 400 500 600

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Campaign Intel 3 most recent campaigns

Apr 01, 2016 - Jun 30, 2016 Entire Campaign

0 50 100 150

0 200 400 600 800

#ApplyWithLinkedIn

#IfIWere22

#GetAJob

Number of Posts

Engagement Score


0 50 100 150

0 200 400 600 800

#ApplyWithLinkedIn

#IfIWere22

#GetAJob

Number of Posts

Engagement Score


Analysis of

NVIDIA India Facebook Page

Apr 01, 2016 - Jun 30, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

659,669 128,839 24.27% India

NVIDIA India

Engagement Score Total Fan Posts

461 208

Total Posts Brand Response Rate

153 2.40%

Total Likes Avg. Reply Time

215,589 19 hrs, 24 mins

Total Comments General Sentiment

13,288 Neutral

Total Shares

10,889

BRAND POSTS FAN POSTS

Brand Overview

0K

100K

200K

300K

400K

500K

600K

700K


May

20-

May

27-

May


Fan Growth

Total Fans

659,669

New Fans

128,839

Engagement

0

250

500

750

1,000

1,250


NVIDIA India had an average engagement score of 461 and a highest of 999.

Community Analysis

NVIDIA India fans are largely from India followed by Pakistan.

Distribution of Fans

0K 100K 200K 300K 400K 500K 600K 700K

India

Pakistan

Bangladesh

Sri Lanka


United States

Saudi Arabia

Canada

Nepal

0

2

4

6

8

10

12

14

16


Brand Posts


GeForce GTX 31

GeForce GTX 1080 27

GameReady 13

NVIDIA 8

http://bit.ly/NvidiaIndia-

Youtube

8

4%

96%


76%

7%

17%



NVIDIA India responded to 6 conversations generated by the 153

Posts they published.

NVIDIA India receives more positive than negative vibes from




08-MAY-16, SUN 6:30AM

GeForce GTX 1080 in 2-way SLI.


999 14,936 704 996 Positive

23-APR-16, SAT 6:53AM

What's your attack style, Chaos or Stealth?

19-APR-16, TUE 6:26AM

Get Rise of the Tomb Raider free with

GeForce GTX 960! Learn more ->

http://bit.ly/1PRS8a2


999 13,523 2,006 465 Positive


997 21,438 78 54 Positive





0 20 40 60 80

0 100 200 300 400 500 600 700

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 10 20 30 40

0 200 400 600 800

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

NVIDIA India 71

gaming 25

event 20

Nvidia 18

awesome 13

User Posts

0

5

10

15

20

25

30

35

40

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun

Positive Neutral Negative

NVIDIA India responded to 5 conversations generated by the 209

Posts fans published.

NVIDIA India appears to participate more when Fan conversations

have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

2%

98%


43%

2%

55%






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