the power of digital: bringing people & brands together
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The Power of Digital: Bringing People & Brands Together. A presentation for the Connected Women event in Singapore. November 2013. #PWIB13TRANSCRIPT
The Power of Digital: Bringing People & Brands Together.
Damien Cummings@DamienCummings
Connected Women / #PWIB1326th November 2013
I am @DamienCummings
Email: [email protected]
Twitter: @DamienCummings
Blog: http://damiencummings.blogspot.com
LinkedIn: http://sg.linkedin.com/in/damiencummings
My Personal Story
• 1995 - 1997
• IRC (Internet Relay Chat)
• IRC “Nick” = Prophet (or Reptile)
• Met my first real friends online,
then met up “IRL” (in real life).
• It was all about finding yourself
(and about dating).
• 2004 - 2005
• MySpace! (maybe Friendster in
Singapore).
• Trying on different personalities.
• Definitely about “hooking up”.
• September 4, 2005 – now.
• The Professional Social Network.
• 5,520 Connections.
• In the last 12 months:
i. 47 job offers (interview
requests).
ii. 58 people want to work
for / with me.
iii. 33 business partnerships /
sales pitches.
How Digital Can Help Your Business
People want to connect with their friends and family, not brands.
57% of people don’t want to talk to brands.
Source: PlanetRetail: How and why are successful retailers tapping into social networking channels? 2012
A typical person will only connect with up to 6 brands.- a small percentage of those used every day.
Source: PlanetRetail: How and why are successful retailers tapping into social networking channels? 2012
When they do connect with brands, they are your advocates.
Your Digital Brand Advocates
56%of customers are more likely to recommend a
brand after becoming a fan.
71%of shoppers regularly rely on reviews from
family and friends.
68%are more likely to buy a product or visit a
website based on a referral from a friend.
Source: PlanetRetail: How and why are successful retailers tapping into social networking channels? 2012
Approx. 40% of enquiries via Social Media are Customer Service-related.
Influencers are the most important way for Brands to connect with Customers.
Three Tiers of Influence
Super Influencers
Influencers
Customers / Brand Advocates
Celebrities, Paid Endorsements, Super Influencers.
Subject Matter Experts. Might not love your brand but are influential (Food bloggers, musicians, etc.)
People who love your Brand. Might not be influential, but great for Word-of-Mouth.
Be “Mobile First”. In 2013, mobile web traffic is 28%. In 2014 it will be 50%+
How? 4 Things To Consider.
How? 4 Step Plan
1. Start with your Website – it’s your most important asset.
2. Become a CRM expert – track all key customers and partners (via Facebook, LinkedIn, Email or Events).
3. Get Social: Do Reviews, Share Content, Get on LinkedIn and use Facebook & Twitter for Customer Service.
4. Be “Mobile First” in all things you do.
Thank you!Damien Cummings
Email: [email protected]
Twitter: @DamienCummings
Blog: http://damiencummings.blogspot.com
LinkedIn: http://sg.linkedin.com/in/damiencummings