real people, real brands
DESCRIPTION
What do consumers really want in a post-crisis, global and tech-enabled world? And how are brands responding to the new attitudes and priorities?TRANSCRIPT
Real People, Real Brands
Peter Fisk
Welcome
to a new CONSUMER world
Slowly emerging ...
from the wreckage of
economic DOWNTURN
Welcome to a different world
Where people’s attitudes
and priorities
Have changed
A world that is Emerging
With uncertainty and fear
With uncertainty and fear
... but also with hope
With new challenges
With new challenges
For brands
With new challenges
For brands
and RETAILERS
AND NEW OPPORTUNITIES TOO
Global but local
Fast And sustainable
Where Expectations are high
but Loyalty is rare
And We ALL need to learn
And WE ALL NEED to learn
To THINK in new ways
And for the WORLD OF
HOME APPLIANCES?
The challenge is even greater
But so are the opportunities
If you think differently
What DO CONSUMERS
REALLY WANT?
HOW CAN WE ALL
DO MORE
HOW CAN WE ALL
DO MORE
FOR THEM?
ARE YOUR READY TO RETHINK?
Real People, Real Brands
Peter Fisk
Economic stagnation
Technology explosion
Environmental confusion
genius works
43% trying to save
38% driven by vouchers
47% waiting for the sales
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28% have a smartphone
46% are on Facebook
64% trust our friends most
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54% want to improve home
66% pay for technology
72% want more space
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25% women are size 18+
54% want to support local
77% to work after retired
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20% grow our own veg
54% want to support local
66% more time at home
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36% play on a Wii
52% travel worldwide
74% say future is the East
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Life improving
Price driven
Convenience Wellbeing
Going out
Family living
genius works
1. Rethinking priorities
genius works
1. Rethinking priorities
2. Reshaping lifestyles
genius works
1. Rethinking priorities
2. Reshaping lifestyles
3. Redefining value
genius works
1. Rethinking priorities …
Cautious and untrusting
Relevance and choice
Human and responsible
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1. Rethinking priorities …
genius works
1. Rethinking priorities …
genius works
1. Rethinking priorities …
genius works
1. Rethinking priorities …
genius works
1. Rethinking priorities …
genius works
2. Reshaping lifestyles …
Practical and resourceful
Time and participation
Family and friends
genius works
genius works
2. Reshaping lifestyles …
genius works
2. Reshaping lifestyles …
5
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2. Reshaping lifestyles …
genius works
2. Reshaping lifestyles …
genius works
2. Reshaping lifestyles …
3. Refining value …
Impulse and expectation
Function and emotion
Deals and vouchers
genius works
3. Refining value …
genius works
3. Refining value …
genius works
3. Refining value …
genius works
3. Refining value …
genius works
3. Refining value …
genius works
1. Rethinking priorities
genius works
1. Rethinking priorities
2. Reshaping lifestyles
genius works
1. Rethinking priorities
2. Reshaping lifestyles
3. Redefining value
genius works
… and the outlook?
genius works
Uncertainty
Price spikes
Inflation Fear
Debt
Discontent
Protectionism
… and the outlook?
genius works
Uncertainty
Price spikes
Inflation Fear
Debt
Discontent
Protectionism
Time to rethink …
genius works
Uncertainty
Price spikes
Inflation Fear
Debt
Discontent
Protectionism
Time to rethink …
genius works
RETHINK
Volatile
Vibrant
Uncertain
Unreal
Complex
Crazy
Ambiguous
Astounding
Shifting power
Consumers in Control
Nobody is average
Meaning Talks
Money walks
Expectations
Are high
Trust
Is low
Challenging
Caring
WORLD CHANGING
WORLD CHANGING
WORLD CHANGING
Budget cuts
To
Quality of Life
British
To
Open-Minded
Nostalgic
To
Ambitious
Ford Mondeo
To
Citroen Picasso
Videos
To
You Tube
Phone Book
To
Airtours
To
EasyJet
Disneyland
To
Center Parcs
Extrovert
To
Introvert
Indulgence
To
Happiness
Big House
To
Safe Retreat
Functional Space
To
FAMILY SPACE
AUTOMATION
To
INTELLIGENCE
SAVING TIME
To
MAKING TIME
TRANSACTIONS
To
EXPERIENCES
Cheap
To
Valuable
Challenging times
Challenging times
Changing times
Changing attitudes
Changing attitudes
Changing priorities
Stay in the old world
Stay in the old world
OR Embrace the new
RETHINKING
Priorities
RETHINKING
Priorities
RESHAPING
LIFESTYLES
REDEFINING
VALUE
REAL People
REAL People
REAL Brands
