blogwell atlanta social media case study: turner broadcasting system, presented by seth miller

Social Media & Turner

Entertainment NetworksBeing a Media Company in

the Social Media era

http://www.flickr.com/photos/drachmann/327122302/

http://www.flickr.com/photos/joeshlabotnik/305410323/

http://www.flickr.com/photos/ross/50799564/

“Social Media is made of people!”

-Charlton Heston (More or Less)

 ;-)

http://www.flickr.com/photos/jeffwerner/2712236100/

A Platform

(It’s a PUN!)

http://www.flickr.com/photos/samwisegamgee69/3096668180/

Self Expression!

“Social is as social does.”

http://www.flickr.com/photos/jef_safi/225429168/

Creativity!

http://www.youtube.com/watch?v=S0gprNB990U

We listened first …

Then acted socially.

http://www.flickr.com/photos/kubina/471164507/

Community!

 http://xkcd.com/256/

 http://www.flickr.com/photos/will-lion/2595051813/

We have GREAT fans!*

*not just me sucking up, in case some are in the audience

http://www.flickr.com/photos/yuan2003/1796355617/

Collaboration!

http://www.flickr.com/photos/ioerror/250282550/

Can you spot the marketer?

http://www.flickr.com/photos/zen/3023527689/

Encourage good behavior.

http://www.flickr.com/photos/mattyturner/312572345/

They already “like” us, so we aim for LOVE!

http://www.flickr.com/photos/nicmcphee/146998744/

Extend our relationships beyond screens

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

This line goes up and to the right.

http://www.flickr.com/photos/tekmagika/190190041/

Acknowledgements

Photo credits:• http://www.flickr.com/photos/drachmann/327122302/• http://www.flickr.com/photos/joeshlabotnik/305410323/• http://www.flickr.com/photos/ross/50799564/• http://www.flickr.com/photos/jeffwerner/2712236100/• http://www.flickr.com/photos/jef_safi/225429168/• http://www.flickr.com/photos/samwisegamgee69/3096668180/• http://www.flickr.com/photos/kubina/471164507/• http://xkcd.com/256/• http://www.flickr.com/photos/will-lion/2595051813/• http://www.flickr.com/photos/yuan2003/1796355617/• http://www.flickr.com/photos/ioerror/250282550/• http://www.flickr.com/photos/zen/3023527689/• http://www.flickr.com/photos/mattyturner/312572345/• http://www.flickr.com/photos/nicmcphee/146998744/• http://www.flickr.com/photos/tekmagika/190190041/• http://www.flickr.com/photos/chris-fritz/2046264364/

http://www.flickr.com/photos/chris-fritz/2046264364/

Thank You!