blogging and internal communications

11

How Blogging Brings Dialogue to Corporate

Communications

Stephanie Boothhttp://climbtothestars.org26.11.2007, ZürichCC by-nc-sa

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http://flickr.com/photos/18321520@

N00/514633276/

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bigger picture practical advice

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conversation

55

you

?

66

blogging tool culture strategy

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http://blogs.intel.com/

TO

OL

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http://csr.blogs.mcdonalds.com

/default.asp?item=

140627

CU

LT

UR

E

99

blog or wiki?

1010

blog

1111

wiki

1212

bloggingculture

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cluetrainmanifesto

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1515

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conversationseverywhere

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control

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word-of-mouthonline

1919

jump injoin the conversation

2020

corporate

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EXAMPLEShttp://del.icio.us/steph/20070924+example

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who?human people

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who shouldNOT blog?

2424

why?communicate

differently

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HOW?

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start blogging blog well

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1. enable

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2. purpose

2929

3. learn the culture

3030

a. Me & You

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http://flickr.com/photos/eye2eye/50892860/

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b. listen

3333

c. passion

3434

d. style

3535

e. time

3636

DO

3737

DON'T

3838

FUD

3939

internal

4040

cafeteriahallways

4141

RSS

4242

shiny!but how?

4343

5 prerequisites

4444

1. care

4545

2. engage

4646

3. time

4747

4. control

4848

5. culture

4949

5 ingredients

5050

1. training

5151

2. dog food

5252

3. enable

5353

4. read

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5. human

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recap

prerequisites:- care about people- engage in dialogue- it takes time- let go of control- it’s a culture

for success:- training- eat your dog food- enable- read and listen- human voices

5656

Thank you!

Stephanie BoothLausanne, Switzerlandhttp://climbtothestars.orgstephanie.booth@gmail.comSkype: steph-booth+41 78 625 44 74

ASCI, 26.11.2007Zürich, CHCC by-nc-sa

5757

case study:coComment

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5959

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6161

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case study:Flickr

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