bing webmaster tools overview

Bing WMT Overview

Tools should enable doing

Found @ Google WMT Found @ Bing WMT

crawl data

crawl rate configure

sitemap submissions

parameter handling

link data for your site

traffic stats

keyword data

messaging

block URLs

fetch as bot

crawl data

crawl rate configure

sitemap submissions

parameter handling

link data for your sitetraffic stats

keyword data

messaging

block URLs

fetch as bot

organic keyword researchrank stats

index stats

index tracker

canonical alerts

SEO reports

SEO analyzer

link explorer

Webmaster Support & Guidelines

Deeper, expanded help documents with dedicated webmaster guidelines

Explains in detail how to use these tools

Webmaster Guidelines

More than 40 items addressed

Clear direction on important topics

Bing WMT Multi-domain start page

New look, new features, new data

Bing WMT is for working

Dashboard

Configure My Site Main Page

Configure - lower

If we begin to mistrust your sitemaps, we simply ignore them

Manage Sitemaps

Tip: Submit an RSS feed as your sitemap – ensure we see fresh content faster

Tip: we want clean sitemaps – 99%+ of URLs should return a 200OK when pinged

If they fail to rank, look to quality – we will reindex later

Submit URLs page

Limit of 50/month; 10/day

Submit URLs directly to the Bing Index

Enter a parameter, or select one if we’ve suggested it – max limit of 100 parameters per site

Ignore URL parameters

Crawl Control

Block URLs

Block at the page and directory levels

Use 404 responses to quickly remove content from the index – not soft 404s, or 301s

Disavow links you do not wish to be associated with

Disavow Links

Do not expect an impact to your rankings when you do this

Verification page

Be careful – these tools are powerful

Manage Users

Actively manage this as employees come and go

Select roles of either: Read only, Read/Modify or Administrator

Reports page

Click (View) to dig deeper into keyword & ranking data

Page Traffic Data

All sortable and exportable

See keywords for each page and ranking data

Page Traffic Data (con’t)

See what’s in Bing’s Index with data on each page we have

Index Explorer

Click (View) to see more data

Search Keywords Data

See data for keywords sending you traffic, with PPC data included

Click + to expand data set to show info across ranking positions

Search Keywords Data (con’t)

Clicking (View) shows you the page that ranked for the keyword

SEO reporting

Runs automatically every other week

Scans all URLs for all sites you have verified

Click on “Count of Links” number to see list of links to that URL

Inbound Links Data

See inbound links to each URL, see anchor text, uncover patterns

See links you don’t like? Head to the Disavow Links feature!

Inbound Links Data

Click on a URL to see the page the link appears on

Shows inbound link counts to each page shown – great for recovering links to 404 pages

Crawl Information Data

Shown by Header Response Code – easy to see what URLs reside where

Diagnostics & tools main page

Organic keyword research tool

Select multiple countries for the same languages

True organic data from Bing Search

Research multiple keywords at once

Link explorer

Explore internal and external links

Explore links on your site and other sites

Fetch As Bingbot

Markup Validator

If it’s incorrect, we display an error

You need to understand how to fix your code

If it’s correct, we display the code

Quick access to see what we’re seeing

SEO analyzer

On demand SEO scanning tool

More than 15 best practices checked

SEO analyzer

1 2 3

SEO analyzer

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SEO analyzer

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SEO analyzer

On demand SEO scanning tool

More than 15 best practices checked

Messages

Profile Management

Bing Webmaster API

90% of tools data is available via the API

Generate your key and use your data wherever you like

Wrapping up

• Content is the reason• Keyword research is a beacon• Quality is your watch word• Authority is your goal• Niche is your starting point• User Experience is your religion

…and use the free tools provided.

Thanks for your time!Duane Forrester

Sr. Product Manager - Bing

@duaneforrester