best practices law firm websites in 2013 by paperstreet
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Best PracticesLaw Firm Websites in 2013
by PaperStreet
All Lawyers Need a Great Web Presence Tips for 2013 Marketing
1. Mobile2. Design 3. Content4. Development5. Search Optimization
Mobile
• Mobile is over 10% of all traffic.• Mobile specific design vs. Responsive design.• Mobile Design: One column, Logo, Menu, Text
and Contact Info. All Static. • Responsive changes from multi-columns to
single on the fly. Similar design.
Design & Branding
• Message: Clear sentence of what your firm does.• Imagery: Reinforce your message. Cityscapes,
Gavels and tired imagery is a fall back only. • Consistency: All your pages have the same style. • Calls to Action: Guide users to contact you! • Headlines & Subheads: Headlines that are vital for
information hierarchy. Use H1 – H3 at least.• Typography: Your headlines and paragraphs need
to be readable. No more tiny fonts.
Design & Layout
• Mobile: Must consider tablets and mobile. • Modern: Layout should be clean and easy to use. • Content: Organized and in a pyramid structure. • Home Page: Most important content goes here.• Sub Pages: Consistent layouts and easy to find.• Footer: Repeat contact info, CTAs and menus. • Navigation: Get to all pages quickly and easily.
Design & Interaction
• Menus: Create obvious rollover effects.• Features: Show/hide or expanding menus.• Buttons: People like buttons. • Calls to Action: Guide the user!• Clickable: Make sure all items are clickable.• Social Icons: Utilize social media icons.
SearcyMassTorts.com Everything is clickable, easy to digest.
Content: Simple Ways to Improve
• Taglines, headlines, subheads and photos.• Break up long run-on sentences.• Include SEO Phrases!• Edit to fit audience.• Cut any outdated/factually incorrect info.• Case Examples!!!• Add a FAQ section.• Assign each attorney one page (or two).
Farr Law firm Breaks Up its Copy (and ranks high in search)
Content: When Writing, Keep in Mind
• Readers skim; they don’t read• Your Content is too wordy already – cut down.• Make your content client-centric.• Don’t just write about your business. • Use FAQs, Q&A, How To, Case Studies, Top 10s.• Use tables, charts, maps, lists, images, and diagrams.• Make headlines, sub headlines, and sub-sub headlines.• Use bullet points and short paragraphs for skimming.• Don’t Duplicate. Don’t steal and don’t regurgitate.
Content: Show, Don’t Tell
• One basic tenet of good writing is to “show, don’t tell.”
• Who isn’t committed to success? Overused phrases like “highly experienced,” “knowledgeable” and “committed to success,” apply to nearly all firms.
• Quantify: Back up such statements in concrete, quantifiable terms to create stronger, persuasive copy.
• Demonstrate: Board-certification, Decades of practice, Representative transactions, High-profile clients, Publications and Speaking Engagements
Development & Usability
• Menus - Consistent, Logical, Clearly Labeled.• Prominence – Put what is important up high
on the page and don’t require scroll.• Links - Link colors should be readily apparent. • Justification - Do not justify paragraphs of text
Development & Perfect Pages
• Who, what, where, when, why and how.• Have a desired action on each page (click,
educate, download, contact).• Don’t emphasize everything, as everything
then loses importance.
Development & Technology
• Create a Responsive Design• W3C Validate your Code• Use Google Analytics & Google Webmaster
Tools• Check for Broken Links, Check your Contact
Forms• Create Title Tags, Meta Description Tags, Alt
Tags• Create Rich Snippets
Use Google Analytics
SEO Research
• Brainstorm all possible keyword phrases for your practice and geographic areas.
• Use Google Keyword Suggestion Tool to vet your brainstorming sessions and improve ideas.
• Finalize an active keyword phrase list and a passive keyword phrase list (long tail).
• Active: Use in your copy, title tags, meta description, headlines and off-site link building.
• Passive: Prepare copy to target specific phrases.
Use Google Keyword Suggestion Tool
SEO Content
• Avoid Keyword Stuffing, Cloaking, Hiding Text and Spammy Tactics.
• Create a pyramid structure of your content.• Make sure each keyword phrase you are
targeting has its own page of content.• SEO your Headlines or Subheads.• Make Headlines Easy to Understand.
City Spam – Don’t Do This
• Call today for a confidential consultation if you or a loved one are in need of a Fort Lauderdale criminal lawyer or a criminal defense attorney in Aventura, Bal Harbour, Bay Harbor Islands, Biscayne Park, Coconut Grove, Coral Gables, Cutler Bay, Doral, El Portal, Florida City, Golden Isles, Goulds, Hialeah, Hieleah Gardens, Homestead, Indian Village, Islandia, Kendall, Key Biscayne, Leisure City, Medley, Miami, Miami Beach, Miami Gardens, Miami Lakes, Miami Shores Village, Miami Springs, North Bay Village, North Miami, North Miami Beach, Opa-Locka, Palmetto Bay, Pinecrest, Pinewood, Princeton, Richmond Heights, South Miami, Sunny Isles Beach, Surfside, Sweetwater, Virginia Gardens, West Miami, Westchester, Westwood Lake.
SEO Architecture
• Short Page Names with Phrases in URL• Title Tags less than 70 Characters• Meta Description Tags for Branding• Alt Tags for photos• Creation of Robots.txt• Creation of Sitemap.xml• Google Webmaster Tools & Google Analytics
Good Meta and Title
SEO Easy Links
• Become an Expert in your Area• Social Media.• Free Directories & Local Citations• Paid Directories• Press Release. Guest Blogging. • Research Competitors. • Link bait.
SEO Analysis
• On a monthly basis check out your Google Analytics, Webmaster Tools, and Site Rankings.
• Test & Improve using online toolsets from http://www.seomoz.org, http://www.silktide.com/sitebeam, http://www.alexa.com/siteaudit, and http://websitegrader.com/
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