GET THE MOST OUT OF YOUR ATTORNEY BIOS

A Webinar By PaperStreetAllison GagliardiContent Editor

IN THIS WEBINAR YOU WILL LEARN:

• Types of information to share• Making bios user-friendly / unique• Different approaches for presenting the

information• Style and formatting basics

WHY ARE BIOS IMPORTANT?

• Traffic: Everyone loves a picture– One of the most visited pages– Face to the Name

• Formulates a First Impression– About the work environment– About the type of people who work there

TRY SOME OF THESE CATEGORIES• Contact Information• Text Biography• Education• Practice Areas• Professional/Trade Affiliations• Bar Admissions• Honors/Awards• Publications• Representative Cases• Speaking Engagements• Social Media• Career Highlights• Community Involvement

• Languages• Military Experience• Certifications• Hobbies/Interests• Quotes• Recent Blog Posts (a feed)• Case Studies• Presentations• Podcasts/Webinars• Client Testimonials• Videos• Photo Galleries• Personal Information

AT THE MINUMUM INCLUDE THESE• Contact Information• Text Biography• Education• Practice Areas• Professional/Trade Affiliations• Bar Admissions• Honors/Awards• Publications• Representative Cases• Speaking Engagements• Social Media• Career Highlights• Community Involvement

• Languages• Military Experience• Certifications• Hobbies/Interests• Quotes• Recent Blog Posts (a feed)• Case Studies• Presentations• Podcasts/Webinars• Client Testimonials• Videos• Photo Galleries• Personal Information

APPROACHES TO CONSIDER

• Formal• Personal• Modern• Straightforward

ABOUT MICROSITES

• A small, highly customizable website for each attorney

• Pages designated for the content• You can create a page for virtually any

information

• How do you want to refer to the attorney on second reference? • Mr. Boyd, Attorney Boyd, Pete (first name)

• What order do you want the attorneys to appear in?• Alphabetical, rank

• Who will you feature on the website and to what extent?• Consider that everyone may not all have similar credentials

• What kind of contact information do you want to share?• Phone number (main or extensions), fax number, email

• In what order will the categories appear?• Is SEO important?

BEFORE YOU START ASK …

• Middle initials: Include?

• Phone/fax numbers: • 954-523-2181 • (954) 523-2181 • 954.523.2181

• Titles: Partner, Named Partner, Of Counsel, Associate, Attorney, Associate Attorney, Paralegal, Administrative Assistant

STYLE & FORMATTING

• Email: Linking or spelling out?– E-mail, Email, Send a Message, Contact Angela

• Practice Areas: They should match the exact name of your practice areas that are listed on the site and then hyperlink them to those practice area pages.

• Representative Cases: Will you include the case name? Will you name the parties involved in the case? Consider having a word count – these should be brief.

• Office Location: Include the state?

• Bio body: Don’t repeat the same information that can be found in the bullets below.

• Education:• University of Florida, J.D., 2012• University of Florida, Juris Doctor, 2012• University of Florida Juris Doctorate, 2012• University of Florida, Bachelor of Arts in

English, 2012• University of Florida, B.A. in English, 2012

• Other Considerations: • Colons after the headers – just be consistent• Periods after bullets

– Attorney Questionnaire– Attorney Bio Template– Biography Examples – PaperStreet Pinterest– PaperStreet Blog - Content

Resources: Start Gathering Information Today!