banks bank on ux - harshit desai

STC UX Conference | Banks Bank on UX

Harshit DesaiChief Experience Officer

27th August 2011

Todays | Talk

Whats Worked | best online consumer bank

Whats Happening | current landscape

Whats Coming | unified ux

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Whats Happening | current landscape

SNAPSHOT OF USER EXPERIENCE - NON WEB/MOBILE

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CommunicationProducts

Advertising

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CommunicationProducts

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CommunicationProducts

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CommunicationProducts

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Whats Happening | current landscape

SNAPSHOT OF USER EXPERIENCE - NON WEB/MOBILE

PromotionDirect Mailer

CommunicationProducts

Advertising

PromotionDirect Mailer

CommunicationProducts

Advertising

PromotionDirect Mailer

CommunicationProducts

Advertising

PromotionDirect Mailer

CommunicationProducts

Advertising

Whats Happening | current landscape

SNAPSHOT OF USER EXPERIENCE - NON WEB/MOBILE

PromotionDirect Mailer

CommunicationProducts

Advertising

PromotionDirect Mailer

CommunicationProducts

Advertising

PromotionDirect Mailer

CommunicationProducts

Advertising

PromotionDirect Mailer

CommunicationProducts

Advertising

Whats Happening | current landscape

SNAPSHOT OF USER EXPERIENCE - NON WEB/MOBILE

Go Live

StakeHoldersInterview

Content Uploading

UCD &Usability Testing

User Centered Analysis

HTMLDevelopment

CMS Development

APPROACH FOR REVAMP

Whats Worked | best consumer bank

BEFORE - AFTER FOR CITIBANK.CO.IN

Whats Worked | best consumer bank

BEFORE - AFTER FOR CITIBANK.CO.IN

Whats Worked | best consumer bank

Whats Worked | best consumer bank

ENHANCED WEB EXPERIENCE

Whats Worked | best consumer bank

ENHANCED WEB EXPERIENCE

Whats Worked | best consumer bank

ENHANCED WEB EXPERIENCE

Whats Worked | best consumer bank

ENHANCED MOBILE EXPERIENCE

Whats Worked | best consumer bank

ENHANCED MOBILE EXPERIENCE

Whats Worked | best consumer bank

ENHANCED MOBILE EXPERIENCE

What worked | citibank.co.in

NUMBERS MATTER - CITIBANK.CO.IN

What worked | citibank.co.in

For Excellence in Internet Banking & In Asia Pacific, Central Asia and Gulf Region Winner across120 Banks in 22 Countries

Asian Banker Award 2010

AWARD FOR CITIBANK.CO.IN

WHATS COMING

Whats Coming | unified ux

Harshit Desai | Chief Experience Officer M: +91-9850880303 | E: harshit@pureuse.com

About us | Company & Contact