banks bank on ux - harshit desai

19
STC UX Conference | Banks Bank on UX Harshit Desai Chief Experience Officer 27th August 2011

Upload: stc-india-ux-sig

Post on 01-Nov-2014

1.500 views

Category:

Design


2 download

DESCRIPTION

Talk by Harshit Desai, Pure IT - Usability Research, at the STC India UX Conference on Saturday, August 27, 2011, conducted at WE School, Bangalore. https://sites.google.com/site/stcindiaux/speakers#Harshit

TRANSCRIPT

Page 1: Banks bank on UX - Harshit Desai

STC UX Conference | Banks Bank on UX

Harshit DesaiChief Experience Officer

27th August 2011

Page 2: Banks bank on UX - Harshit Desai

Todays | Talk

Whats Worked | best online consumer bank

Whats Happening | current landscape

Whats Coming | unified ux

Page 3: Banks bank on UX - Harshit Desai

PromotionDirect Mailer

CommunicationProducts

Advertising

PromotionDirect Mailer

CommunicationProducts

Advertising

PromotionDirect Mailer

CommunicationProducts

Advertising

PromotionDirect Mailer

CommunicationProducts

Advertising

Whats Happening | current landscape

SNAPSHOT OF USER EXPERIENCE - NON WEB/MOBILE

Page 4: Banks bank on UX - Harshit Desai

PromotionDirect Mailer

CommunicationProducts

Advertising

PromotionDirect Mailer

CommunicationProducts

Advertising

PromotionDirect Mailer

CommunicationProducts

Advertising

PromotionDirect Mailer

CommunicationProducts

Advertising

Whats Happening | current landscape

SNAPSHOT OF USER EXPERIENCE - NON WEB/MOBILE

Page 5: Banks bank on UX - Harshit Desai

PromotionDirect Mailer

CommunicationProducts

Advertising

PromotionDirect Mailer

CommunicationProducts

Advertising

PromotionDirect Mailer

CommunicationProducts

Advertising

PromotionDirect Mailer

CommunicationProducts

Advertising

Whats Happening | current landscape

SNAPSHOT OF USER EXPERIENCE - NON WEB/MOBILE

Page 6: Banks bank on UX - Harshit Desai

PromotionDirect Mailer

CommunicationProducts

Advertising

PromotionDirect Mailer

CommunicationProducts

Advertising

PromotionDirect Mailer

CommunicationProducts

Advertising

PromotionDirect Mailer

CommunicationProducts

Advertising

Whats Happening | current landscape

SNAPSHOT OF USER EXPERIENCE - NON WEB/MOBILE

Page 7: Banks bank on UX - Harshit Desai

Go Live

StakeHoldersInterview

Content Uploading

UCD &Usability Testing

User Centered Analysis

HTMLDevelopment

CMS Development

APPROACH FOR REVAMP

Whats Worked | best consumer bank

Page 8: Banks bank on UX - Harshit Desai

BEFORE - AFTER FOR CITIBANK.CO.IN

Whats Worked | best consumer bank

Page 9: Banks bank on UX - Harshit Desai

BEFORE - AFTER FOR CITIBANK.CO.IN

Whats Worked | best consumer bank

Page 10: Banks bank on UX - Harshit Desai

Whats Worked | best consumer bank

ENHANCED WEB EXPERIENCE

Page 11: Banks bank on UX - Harshit Desai

Whats Worked | best consumer bank

ENHANCED WEB EXPERIENCE

Page 12: Banks bank on UX - Harshit Desai

Whats Worked | best consumer bank

ENHANCED WEB EXPERIENCE

Page 13: Banks bank on UX - Harshit Desai

Whats Worked | best consumer bank

ENHANCED MOBILE EXPERIENCE

Page 14: Banks bank on UX - Harshit Desai

Whats Worked | best consumer bank

ENHANCED MOBILE EXPERIENCE

Page 15: Banks bank on UX - Harshit Desai

Whats Worked | best consumer bank

ENHANCED MOBILE EXPERIENCE

Page 16: Banks bank on UX - Harshit Desai

What worked | citibank.co.in

NUMBERS MATTER - CITIBANK.CO.IN

Page 17: Banks bank on UX - Harshit Desai

What worked | citibank.co.in

For Excellence in Internet Banking & In Asia Pacific, Central Asia and Gulf Region Winner across120 Banks in 22 Countries

Asian Banker Award 2010

AWARD FOR CITIBANK.CO.IN

Page 18: Banks bank on UX - Harshit Desai

WHATS COMING

Whats Coming | unified ux

Page 19: Banks bank on UX - Harshit Desai

Harshit Desai | Chief Experience Officer M: +91-9850880303 | E: [email protected]

About us | Company & Contact