asia youth 2009

http://www.flickr.com/photos/falsalama/2170569011/sizes/l/

60% of Blackberry

owners check email in bed

25% of Australia teens are friends with their parents on social network sites

Facebook is the 5th largest

“country” in the world

We looked at 5 billion

YouTube videos last month

10% of MySpace traffic comes from Asia, for Friendster

itʼs 88%

Itʼs since been proven that we are not

“6 degrees” from each other

Twitter is currently growing

by more than 1000%

More than 60% of web traffic is now

“peer-to-peer”

3 in 5 of us have a

blog, with 60% of bloggers

talking about daily life

Only 15% of the Philippines is online, one of the lowest in the

world

We sent 293,024 Kanye Tweets in 60 minutes

http://mashable.com/2009/09/14/kanye-twitter/

how long is that piece of stringwhat it means to be young

letʼs throw the dice for 2010

is anybody out there ...

there were 6,793,164,473 people in the world yesterday

http://www.worldometers.info/

just over 150,000 people will be born today

http://www.worldometers.info/

(roughly 100 billion people have ever lived)

http://en.wikipedia.org/wiki/World_population

60% of the world lives in Asia 4 billion of us

http://en.wikipedia.org/wiki/World_population

there are 1.6 billion net users in the world (which is a quarter

of everyone)

http://www.50x15.com/en-us/internet_usage.aspx

40% of all net users are in Asia

(660 million)

http://www.internetworldstats.com/stats.htm

Only 16.5% of Asia in currently Online!

2/3ʼs of the online world are on social

network sites

http://www.nielsen.com/

I am 16 ...

I am 24 ...

multi-taskingthirty-six hour dayfour things at oncefive minute attention span ...

MWhat really matters?

WHATʼS HOT

SOURCE: MTV Circuits of Cool. 16 Country.(% Doing More, Doing Less than Past Year)

WHATʼS NOT

SPENDING TIME ONLINE +56%

LISTENING TO MUSIC +53%

USING MY MOBILE +49%

SENDING EMAILS +41%

SPENDING $$$ ON MUSIC -36%

PLAYING CONSOLE GAMES -50%

WATCHING TELEVISION -46%

SOCIAL NETWORKS +37%

Everyone OK?

SOCI

AL

EXPL

OSIO

N

FRIENDS MATTER

how many friends do you have?

13Close Friends

50Offline Friends

44 Online Friends

SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries

107 Friends(the average number of friends youth have)

SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries

Thai Mal China Sing HK Twn Korea Indo Phil Viet Oz India

2731303133

3039

48

4166

5466

3034413939464855

83

60

9493

129915141491115132111

Close FriendsOffline FriendsOnline Friends

people are media

forwarding culture

feedback loops

CONTENT

MATTERSPOSTINGHOSTINGSHARINGBUILDING

friendshipcommunities

online

ASIAN YOUTH

96 numbers on mobile87 instant message buddies

100 friends in social networks4 social networking sites

SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries

Viet Indo China Phil Mal Twn HK Oz Thai Sing Korea India

233334444458

Social Networks(the average number of social network sites youth belong to)

SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries

76% belong to at least one online Social Network

SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries

Cutting Thru

1995 ... Yahoo1998 ... Google1999 ... Napster2000 ... Blogger2001 ... Wikipedia2002 ... Friendster2003 ... MySpace2004 ... Facebook2005 ... YouTube2006 ... Twitter

0

125

250

375

500

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Friendster

Hi-5MySpaceLinkedin

MultiplyFacebook

Orkut

Bebo

Twitter

SNS explode internationally

Maturing of SNSmillion

For Kids: a place to playdo stuff, be rewardedlook cuteMoshi Monsters

PARTLY SOURCED FROM: Danah Boyd “Social Media is here to stay, Now what?” March 16, 2009

For Teens: a social hangout placesee and be seenchecking in, groomingFriendster

PARTLY SOURCED FROM: Danah Boyd “Social Media is here to stay, Now what?” March 16, 2009

For Adults:a social utilityre-connectingnetworking, advancingFaceBook

PARTLY SOURCED FROM: Danah Boyd “Social Media is here to stay, Now what?” March 16, 2009

As Social Networks mature:mass communication----------------------------special interestsspecific needsdemographicgeographic

Play Ground Bed Room Living Room Night Club

Where is it all heading?

“Twitter wants to be more like MySpace, which is cleaning up to be more like FaceBook, which wants to be more like Twitter”TECHCRUNCH

2010

10Teens and TweensMobility and LocationVirtual CurrenciesSocial ShoppingMonetization ModelsCross Platform AggregationBrands Work It OutBetter Privacy ToolsIntimacyImmediacy ...

thank you for listening to me

Please note that many of these images have been sourced from the internet and their rights

have not been cleared for commercial use.