asia youth 2009
DESCRIPTION
A presentation I recently made at a social media conference in SingaporeTRANSCRIPT
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http://www.flickr.com/photos/falsalama/2170569011/sizes/l/
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60% of Blackberry
owners check email in bed
25% of Australia teens are friends with their parents on social network sites
Facebook is the 5th largest
“country” in the world
We looked at 5 billion
YouTube videos last month
10% of MySpace traffic comes from Asia, for Friendster
itʼs 88%
Itʼs since been proven that we are not
“6 degrees” from each other
Twitter is currently growing
by more than 1000%
More than 60% of web traffic is now
“peer-to-peer”
3 in 5 of us have a
blog, with 60% of bloggers
talking about daily life
Only 15% of the Philippines is online, one of the lowest in the
world
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We sent 293,024 Kanye Tweets in 60 minutes
http://mashable.com/2009/09/14/kanye-twitter/
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how long is that piece of stringwhat it means to be young
letʼs throw the dice for 2010
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is anybody out there ...
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there were 6,793,164,473 people in the world yesterday
http://www.worldometers.info/
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just over 150,000 people will be born today
http://www.worldometers.info/
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(roughly 100 billion people have ever lived)
http://en.wikipedia.org/wiki/World_population
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60% of the world lives in Asia 4 billion of us
http://en.wikipedia.org/wiki/World_population
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there are 1.6 billion net users in the world (which is a quarter
of everyone)
http://www.50x15.com/en-us/internet_usage.aspx
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40% of all net users are in Asia
(660 million)
http://www.internetworldstats.com/stats.htm
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Only 16.5% of Asia in currently Online!
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2/3ʼs of the online world are on social
network sites
http://www.nielsen.com/
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I am 16 ...
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I am 24 ...
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multi-taskingthirty-six hour dayfour things at oncefive minute attention span ...
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MWhat really matters?
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WHATʼS HOT
SOURCE: MTV Circuits of Cool. 16 Country.(% Doing More, Doing Less than Past Year)
WHATʼS NOT
SPENDING TIME ONLINE +56%
LISTENING TO MUSIC +53%
USING MY MOBILE +49%
SENDING EMAILS +41%
SPENDING $$$ ON MUSIC -36%
PLAYING CONSOLE GAMES -50%
WATCHING TELEVISION -46%
SOCIAL NETWORKS +37%
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Everyone OK?
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SOCI
AL
EXPL
OSIO
N
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FRIENDS MATTER
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how many friends do you have?
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13Close Friends
50Offline Friends
44 Online Friends
SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
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107 Friends(the average number of friends youth have)
SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
Thai Mal China Sing HK Twn Korea Indo Phil Viet Oz India
2731303133
3039
48
4166
5466
3034413939464855
83
60
9493
129915141491115132111
Close FriendsOffline FriendsOnline Friends
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people are media
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forwarding culture
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feedback loops
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CONTENT
MATTERSPOSTINGHOSTINGSHARINGBUILDING
friendshipcommunities
online
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ASIAN YOUTH
96 numbers on mobile87 instant message buddies
100 friends in social networks4 social networking sites
SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
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Viet Indo China Phil Mal Twn HK Oz Thai Sing Korea India
233334444458
Social Networks(the average number of social network sites youth belong to)
SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
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76% belong to at least one online Social Network
SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
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Cutting Thru
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1995 ... Yahoo1998 ... Google1999 ... Napster2000 ... Blogger2001 ... Wikipedia2002 ... Friendster2003 ... MySpace2004 ... Facebook2005 ... YouTube2006 ... Twitter
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0
125
250
375
500
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Friendster
Hi-5MySpaceLinkedin
MultiplyFacebook
Orkut
Bebo
SNS explode internationally
Maturing of SNSmillion
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For Kids: a place to playdo stuff, be rewardedlook cuteMoshi Monsters
PARTLY SOURCED FROM: Danah Boyd “Social Media is here to stay, Now what?” March 16, 2009
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For Teens: a social hangout placesee and be seenchecking in, groomingFriendster
PARTLY SOURCED FROM: Danah Boyd “Social Media is here to stay, Now what?” March 16, 2009
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For Adults:a social utilityre-connectingnetworking, advancingFaceBook
PARTLY SOURCED FROM: Danah Boyd “Social Media is here to stay, Now what?” March 16, 2009
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As Social Networks mature:mass communication----------------------------special interestsspecific needsdemographicgeographic
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Play Ground Bed Room Living Room Night Club
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Where is it all heading?
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“Twitter wants to be more like MySpace, which is cleaning up to be more like FaceBook, which wants to be more like Twitter”TECHCRUNCH
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2010
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10Teens and TweensMobility and LocationVirtual CurrenciesSocial ShoppingMonetization ModelsCross Platform AggregationBrands Work It OutBetter Privacy ToolsIntimacyImmediacy ...
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thank you for listening to me
Please note that many of these images have been sourced from the internet and their rights
have not been cleared for commercial use.
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