apple inc presentation-raymz
Post on 22-Oct-2014
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Presented by BishweswarNitinPritamRameshSuman
Evolution
1997
1993
1976
1977
1985
2001
2010
2011
2001
2003
Vision
“An Apple computer on every desk” – Steve Jobs
Mission
“Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offering”
“Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.”
Apple Products
• iPhone• iPad• Mac• iPod• iTunes• Mac App Store• iCloud• Software Products• Displays & Peripheral Products
Net Sales($) by Operating Segment
Americas net sales Europe net sales Japan net sales Asia-Pacific net sales Retail net sales0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
2012
2011
2010
Net Sales($) by Product
Mac iPod iTunes iPhone iPad Peripherals Software,0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
2012
2011
2010
Unit Sales by Product
Mac iPod iPhone iPad0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
2012
2011
2010
Apple Marketing
ProductProduct
Most admire brand in high technology product, remarkable & simplicity
Innovative marketing leading Continue expanding into new market State-of-the art products, which competitor
can’t match
PricePrice
Premium price electronics with high-end pricing strategy
Willing to pay higher price with new technology thing
Focus with high margin approach with ahead technology among rival
PlacePlace
Manage Apple online store as allow to do E-transaction possibility
Apple decorate with modern, chick, cool and HIP image
Have own Apple retail store with selective location focus in city & Urban area
PromotionPromotion
Clever advertising ad which is one factor which build Apple brand image
Communicate with target group in the different approach i.e. YouTube and Facebook community
Software & accessories provided with special offer for members
SWOT
S TRENGTHS W EAKNESSES
O PPORTUNITIES T HREATS
Increase in worms and viruses on PCs.
Large population who are extremely individualistic and brand conscious.
Weak ties with Microsoft products.
Downloadable music and MP3 players are highly marketable.
Increase sales of computers online by 25 percent.
Increase sales of laptops by 20 percent.
Perceived Quality and Image
Technology
High price Not so popular O Apple Certified Developer
Program License agreement for
company were too far restricted
Not compatible with other software.
Dell and HP are major competitors.
Dell does not invent but provides computers at cost effective rate.
Recession—price of Apple computers are higher.
Counterfeit/Substantial Products
Microsoft /Google introduced more user-friendly OS
Falling demand for personal media player market
Strong competitors in mobile market (Nokia, Samsung)
Negative
Internal factors
Externalfactors
Positive
The management team Innovation& design, R&D Good business partners
(Motorola, IBM, and Microsoft)
Supported application/ software between Apples’ product
Many support products from others i.e. JBL speaker for iPod
Distribution Well kept secret
Internal factors
Externalfactors
Positive Negative
PEST
Political Influence
• Government intervenes, limitation import and export requirements, tax laws, foreign exchange controls, labour laws
• Political uncertainties• 43% of the net sales from outside America.• Manufacturing and logistic support across the globe
Economic influence
• Uncertainty in the global economy• Impact of inflation, GDP, interest rates and levels of
disposable income• Crisis outside the US
Social Influences
• Fashion attributes
• Attracting Young generation
• Cultural aspects
Technological influences
• Technology changes• Products lifecycle is very short• R&D Spending Climbs $1 Billion To $3.4 Billion
Customer Analysis• Discovering Customer Needs• Targeting niche market• Connecting with Customers• Showing the Solution
Strategic Choice• Product Strategy : Product Differentiation• Platform Strategy: Platform development
THREAT OF NEW ENTRANTS
CONSUMERS BARGAINING
POWER
SUPPLIERSBARGAINING
POWER
SUBSTITUTE PRODUCTS
RIVALRY AMONGCOMPETITORS
• Economies of scale • Product differences• Brand identity• Capital requirement• Access to distribution• Proprietary learning curve
• Relative price performance• Switching costs• Buyer propensity to substitute
• Differentiation of Input• Presence of substitute• Impact on Quality• Switching Cost
• Target Market• Brand Identity• Number of players
• Product differences• Brand Identity• Price sensitivity• Switching costs
Low
Moderate
Low
LowModer
ate
APPLE HAVE CREATED A UNMATCHED BRAND OF ITSELFWay aHead…..
• Innovation being its strength Apple needs to keep coming up with innovative products to sustain and lead the industry.
• Few probable products planned for 2013 from Apple
• A big screen Apple TV• iRadio • a new version of the iPad mini • iPhone 5S• iOS 7
For video go to http://www.youtube.com/watch?v=T5LJ65rAmHI
Thank you
Q&A
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