PowerPoint Presentation

Apple Inc.Marketing ManagementDr. Allam MawlawiByMr. Yazan Nayrab

You cant just ask customers what they want, & then try to give that to them.By the time you get it built, they will want SOMETHING NEW.

2

Road MapHistorySome Interesting Facts About AppleCompany ProfileMission & VisionMarket ShareSWOT AnalysisConclusion

1974The idea for Apple Computers wasBORN1976First Computer wasSOLD

1984The Macintosh wasINTRODUCED1985was dischargedSteve Jobs

1993

1990

19861996

1986

19981999

Apple introduced all-in-onethe iMacAlso Apple unveiledthe iBook

And the Innovations continue

Some Interesting Facts About Apple

Steve WozniakSteve Jobs

Apple was started by

Best Global Brands 2016

APPLE SOLD 72 MILLION IPHONES LAST YEAR.197,000 iPhones per day

And 4,583 iPhones per hour.And 76 iPhones per minute.And 1.27 iPhones per second!The iPhone is now sold in 89 countries.13

officially bigger than Google (133billion)Now, Apple generated revenue of$178 billion

Even bigger than the GDP of100 other countries

Apple makes their employees work onFAKE PROJECTSuntil they can be trusted!

Apple Inc.Company ProfileVision & Mission

Apple Inc. Current ProfileNameApple IncorporationFormer CEOSteve JobNew CEOTim CookRevenue$ 178.119 billionArea servedWorldwideHeadquarter California,United States.Total number of employees116,000

Mission Statement"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings."

Vision StatementWe are committed in producing high quality products and providing high quality service thus setting high industry standards for other competitors.

Apple Inc.Product Market ShareLocal & InternationalMarkets

From Where Apple is Making Money

Global Market Share

Current Growing Products of Apple are

iPad Pro

Apple Inc.Competitors &Products line

iMaciPodApple WatchiPadMac Book AirApple TViPad broiPhone 7

Apple Inc. CompetitorsApple has many competitors like in computers

Apple Inc. CompetitorsIn smart phones industry

Apple Inc. CompetitorsIn iPads industry

Apple Inc.SWOT Analysis &Conclusion

SFaithful Customers Leading innovatorStrong Financial performanceBrand reputation

APPLE BRAND STRATEGY MODEL

W1.High price2.Decreasing market share3.Further Change in management4.Long term gross margin decline

O1.High demand of iPad mini and iPhone 52.I-TV launch3.Growth of tablet and smartphone markets4.Strong growth of mobile advertising market

T1.Rapid technological change2.Tax increases3.Rising pay levels for Foxconn workers4.Strong dollar

How to THINK DIFFERENTConclusionFor more than 38 years apple has been a trends set company able to foresee the future of domestic computers and consumers electronics, it will continuing it because apples others name is innovation and apple know,01426801

www.apple.com

Stay Hungry, Stay Foolish.Think Different

Question Answer