app development by platform. $$$ profit windows 8 ubuntu android mac ios

Cost Benefit AnalysisApp Development by Platform

Motivation

$$$ Profit Windows 8 Ubuntu Android Mac iOS

Scope

Which platform are users spending money on and how much?

Things not considered: Price of apps purchased Type of apps purchased Number of competing developers on the

platform Cost of marketing Cost of developing

Comparison of Revenue Portion Going to App Store by Platform

Methodology

App store terms comparison Survey:

Distributed via the web, social media ~1000 samples for a +/-3% margin of

error User buying habits User demographics Statistic model based on census data

and installed user base

Cost & Time

$500.00 worth of prizes for random drawing

1-2 Months Week 1: Design the survey Week 2: Distribute the survey Weeks 3 and 4: Compile results Remaining time: Analyzing and reporting

Goal

To get a snapshot of the market Use the data to make decisions Improve upon the process Repeat periodically as the market

changes

Sources

Helal, Abdelsalam A, Raja Bose, and Wendong Li. Mobile Platforms and Development Environments. San Rafael, Calif.: Morgan & Claypool, 2012. Internet resource.

Apple Inc. iOS Developer Program. n.d. 30 July 2013. http://developer.apple.com/programs/ios

Apple Inc. Mac Developer Program. n.d. 30 July 2013. http://developer.apple.com/programs/mac

Google. Google Play Store. n.d. 30 July 2013. https://support.google.com/googleplay/androiddeveloper/

Canonical Inc. Ubuntu Software Center. n.d. 30 July 2013. developer.ubuntu.com/publish

Microsoft. Windows 8 App Store. n.d. 30 July 2013. msdn.microsoft.com/en-us/library/windows/apps/