app development by platform. $$$ profit windows 8 ubuntu android mac ios

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Cost Benefit Analysis App Development by Platform

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Page 1: App Development by Platform.  $$$ Profit  Windows 8  Ubuntu  Android  Mac  iOS

Cost Benefit AnalysisApp Development by Platform

Page 2: App Development by Platform.  $$$ Profit  Windows 8  Ubuntu  Android  Mac  iOS

Motivation

$$$ Profit Windows 8 Ubuntu Android Mac iOS

Page 3: App Development by Platform.  $$$ Profit  Windows 8  Ubuntu  Android  Mac  iOS

Scope

Which platform are users spending money on and how much?

Things not considered: Price of apps purchased Type of apps purchased Number of competing developers on the

platform Cost of marketing Cost of developing

Page 4: App Development by Platform.  $$$ Profit  Windows 8  Ubuntu  Android  Mac  iOS

Comparison of Revenue Portion Going to App Store by Platform

Page 5: App Development by Platform.  $$$ Profit  Windows 8  Ubuntu  Android  Mac  iOS

Methodology

App store terms comparison Survey:

Distributed via the web, social media ~1000 samples for a +/-3% margin of

error User buying habits User demographics Statistic model based on census data

and installed user base

Page 6: App Development by Platform.  $$$ Profit  Windows 8  Ubuntu  Android  Mac  iOS

Cost & Time

$500.00 worth of prizes for random drawing

1-2 Months Week 1: Design the survey Week 2: Distribute the survey Weeks 3 and 4: Compile results Remaining time: Analyzing and reporting

Page 7: App Development by Platform.  $$$ Profit  Windows 8  Ubuntu  Android  Mac  iOS

Goal

To get a snapshot of the market Use the data to make decisions Improve upon the process Repeat periodically as the market

changes

Page 8: App Development by Platform.  $$$ Profit  Windows 8  Ubuntu  Android  Mac  iOS

Sources

Helal, Abdelsalam A, Raja Bose, and Wendong Li. Mobile Platforms and Development Environments. San Rafael, Calif.: Morgan & Claypool, 2012. Internet resource.

Apple Inc. iOS Developer Program. n.d. 30 July 2013. http://developer.apple.com/programs/ios

Apple Inc. Mac Developer Program. n.d. 30 July 2013. http://developer.apple.com/programs/mac

Google. Google Play Store. n.d. 30 July 2013. https://support.google.com/googleplay/androiddeveloper/

Canonical Inc. Ubuntu Software Center. n.d. 30 July 2013. developer.ubuntu.com/publish

Microsoft. Windows 8 App Store. n.d. 30 July 2013. msdn.microsoft.com/en-us/library/windows/apps/