android and its apps market overview
Post on 12-Nov-2014
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Android apps Global Trend
AndroidDev.JP meetup Tokyo #2
Copyright © 2011 Nobot Inc. All Rights Reserved.!Nobot Inc.
Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.
Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.
Cloud Ecosystem
Search WW share
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0%!
10%!
20%!
30%!
40%!
50%!
60%!
70%!
80%!
90%!
100%!
2007! 2008! 2009! 2010!
Others!
Microsoft!
iOS!
RIM!
Android!
Symbian!
0 !
50,000 !
100,000 !
150,000 !
200,000 !
250,000 !
300,000 !
350,000 !
2007! 2008! 2009! 2010!
Others!
Microsoft!
iOS!
RIM!
Android!
Symbian!
Smartphone Global shipment
Source : Gartner
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Android Everywhere…
Android Users 18M US 10M China 7M Europe 1M Japan …
Source : comScore, Digital daily, Nobot estimated
India Africa
Huawei / ideos
ZTE / Andro A60
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Market
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0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
The number of Android Apps vs iPhone’s
Source : count from App Store
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Compete (UU) Doubleclick (UU) Alexa (Rank) Alexa.Domain T-Mobile Web2go 5,233,867 11,000,000 1,091 t-mobile.com Motorola SHOP4APPS 926,760 6,200,000 2,323 motorola.com Android market 63,320 5,600,000 1,320 android.com GetJar 169,300 2,200,000 2,830 getjar.com Verison VCast 875,081 1,800,000 450 verizonwireless.com Mobile Market 8,919 910,000 334 mm.10086.cn Vodafone 360 shop 6,619 690,000 37,309 vodafone360.com Mobango 36,497 430,000 23,113 mobango.com Handango 49,791 390,000 27,679 handango.com AndroidPit 62,561 380,000 25,283 androidpit.com lenovomm NA 169,000 108,368 lenovomm.com SlideMe 21,013 110,000 71,947 slideme.org M1 Appstore 2,966 100,000 47,201 m1.com.sg Handster 3,278 92,000 99,392 handster.com AppsLib 16,655 77,000 145,377 appslib.com AndAppStore 9,833 64,000 134,487 andAppStore.com Appitalism 13,300 58,000 185,420 appitalism.com Amazon Appstore 7,796 43,000 14 amazon.com China Unicom Wostore NA 36,000 29,410 wo.com.cn AppBoy 6,427 27,000 180,190 appboy.com maopao NA 22,000 138,120 maopao.com Appoke 366 NA 738,770 appoke.com Orange App Shop NA NA 442,825 orangepartner.com
Potential Market List : Traffic and UU Operators
Web service
Cellular vendor
Independent
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0
50,000
100,000
150,000
200,000
250,000
Android market AppsLib SlideMe AndAppStore Appoke
Available Apps in Android “Only” App Marketplace
Source : count from App Store
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Developers like Amazon AppStore?
Source : IDC and Appcelerator n = 1570
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Android Market Amazon AppStore
Verizon VCAST Appbrain GetJar
Developer Survey of Interest in each marketplace
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Android Apps
Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
iPhone Android
<75k USD
>75k USD
Source : Nielsen 2010Q1
Demographic Difference iPhone vs Android / US
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
iPhone Android
< 34 age
> 34 age
Android users are Younger and Less income
Income Age
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in 5 years…
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Source : Androlib
Free or Paid ?
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2009-9 2009-12 2010-3 2010-4 2010-7 2010-12 2011-1
Paid
Free
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0% 20% 40% 60% 80% 100%
2010-8
2011-2
0.99
1-2.99
3-9.99
>10
Price of Paid increase, but Top100 -9%
Source : Mylookout, Distimo
Android Whole Store Paid apps price
iPhone -19%
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0%
100%
200%
300%
400%
500%
600%
700%
800%
900%
Comics Sports Card&Casino Entertainment Health
Source : Distomo
Top growth 2009-2010 by category
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Business model survey (All platform)
Source : IDC and Appcelerator n = 1745
0% 10% 20% 30% 40% 50% 60% 70%
Store Sales
Advertsing
in-App purchase
Brand Loyalty
Mobile commerce
SaaS
Coupon
2010
2011
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Shipment 2009-2010 Developer 2010Aug-2011Feb
0%
200%
400%
600%
800%
1000%
1200%
iPhone Android
Developer
Shipment
Source :mylookout, Gartner
Hungry!!!
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Android goes to Everywhere - Multi-devices - Free and in-Apps purchase - More Social networking oriented - Different geo - demographic
Nobot Inc.
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