@sicarter apps published: 33 apps in ios app store 19 apps in android market (…and a few in app...
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@sicarter@sicarter
Apps Published:33 Apps in iOS App Store
19 Apps in Android Market(…and a few in App World & WebOS Market, RIP)
Coming Soon:Google TV
Windows Phone 7Windows 8 Tiles
@sicarter
@sicarter@sicarter@sicarter
Many Apps in the Top 10 of
their Category
200 MillionPage ViewsPer Month
Page-Level & Feature-Level
Metrics + ==LOTS
ofUser
Insights
@sicarter
The Setup• Apps are Media.– Like music, movies, and magazines, different people will like
different Designs, and Design approaches.– We focus on content apps (not games), and this will color my
focus for today.
• Feel free to Agree / Disagree / Add / Refine– My goal is to open up a dialog– We all learn more. | We all become better designers
@sicarter
2 Make it Focused
4 Make it Lucrative
5 Make it Flexible
3 Make it Fresh
1 Make it Personal
@sicarter
2 Make it Focused
4 Make it Lucrative
5 Make it Flexible
3 Make it Fresh
1 Make it Personal
@sicarter
2 Make it Focused
4 Make it Lucrative
5 Make it Flexible
3 Make it Fresh
1 Make it Personal
@sicarter
Update Frequently• Content Freshness Planning– CMS Interop Early in the Process
• App Updates– Post-Update User Spike– Update with new Platform Features– Also add Custom Features
• Listen to User Feedback, Respond Quickly– In-app Feedback mechanism– Read every App Store review– Collaborate with Partner
@sicarter
2 Make it Focused
4 Make it Lucrative
5 Make it Flexible
3 Make it Fresh
1 Make it Personal
@sicarter
Make it Lucrative• An App that is Lucrative + Free is difficult to achieve.
• Consider monetization early in the Design process.– Monetization shouldn’t be an afterthought.
• Some Options:– Paid App– In-App Purchases– Integrated Merchandising – Ad Networks vs. Sponsorship…
@sicarter
2 Make it Focused
4 Make it Lucrative
5 Make it Flexible
3 Make it Fresh
1 Make it Personal
@sicarter
Our Adaptive Approach
HTML5
Javascript, Json
Native
iOS, Android, C#
Cloud
ACS EC2, MySQL
The user should never know nor care.
@sicarter
2 Make it Focused
4 Make it Lucrative
5 Make it Flexible
3 Make it Fresh
1 Make it Personal