android and its apps market overview

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Android apps Global Trend AndroidDev.JP meetup Tokyo #2 Copyright © 2011 Nobot Inc. All Rights Reserved. Nobot Inc.

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Android and its apps market overview. - Android terminal and subscribers - Android apps and marketplace - Android apps trend - Android demographic/geographic - Android apps business

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Page 1: Android and its apps market overview

Android apps Global Trend

AndroidDev.JP meetup Tokyo #2

Copyright © 2011 Nobot Inc. All Rights Reserved.!Nobot Inc.

Page 2: Android and its apps market overview

Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

Page 3: Android and its apps market overview

Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

Cloud Ecosystem

Search WW share

Page 4: Android and its apps market overview

Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

0%!

10%!

20%!

30%!

40%!

50%!

60%!

70%!

80%!

90%!

100%!

2007! 2008! 2009! 2010!

Others!

Microsoft!

iOS!

RIM!

Android!

Symbian!

0 !

50,000 !

100,000 !

150,000 !

200,000 !

250,000 !

300,000 !

350,000 !

2007! 2008! 2009! 2010!

Others!

Microsoft!

iOS!

RIM!

Android!

Symbian!

Smartphone Global shipment

Source : Gartner

Page 5: Android and its apps market overview

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Android Everywhere…

Android Users 18M US 10M China 7M Europe 1M Japan …

Source : comScore, Digital daily, Nobot estimated

India Africa

Huawei / ideos

ZTE / Andro A60

Page 6: Android and its apps market overview

Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

Market

Page 7: Android and its apps market overview

Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

The number of Android Apps vs iPhone’s

Source : count from App Store

Page 8: Android and its apps market overview

Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

  Compete (UU) Doubleclick (UU) Alexa (Rank) Alexa.Domain T-Mobile Web2go 5,233,867 11,000,000 1,091 t-mobile.com Motorola SHOP4APPS 926,760 6,200,000 2,323 motorola.com Android market 63,320 5,600,000 1,320 android.com GetJar 169,300 2,200,000 2,830 getjar.com Verison VCast 875,081 1,800,000 450 verizonwireless.com Mobile Market 8,919 910,000 334 mm.10086.cn Vodafone 360 shop 6,619 690,000 37,309 vodafone360.com Mobango 36,497 430,000 23,113 mobango.com Handango 49,791 390,000 27,679 handango.com AndroidPit 62,561 380,000 25,283 androidpit.com lenovomm NA 169,000 108,368 lenovomm.com SlideMe 21,013 110,000 71,947 slideme.org M1 Appstore 2,966 100,000 47,201 m1.com.sg Handster 3,278 92,000 99,392 handster.com AppsLib 16,655 77,000 145,377 appslib.com AndAppStore 9,833 64,000 134,487 andAppStore.com Appitalism 13,300 58,000 185,420 appitalism.com Amazon Appstore 7,796 43,000 14 amazon.com China Unicom Wostore NA 36,000 29,410 wo.com.cn AppBoy 6,427 27,000 180,190 appboy.com maopao NA 22,000 138,120 maopao.com Appoke 366 NA 738,770 appoke.com Orange App Shop NA NA 442,825 orangepartner.com

Potential Market List : Traffic and UU Operators

Web service

Cellular vendor

Independent

Page 9: Android and its apps market overview

Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

0

50,000

100,000

150,000

200,000

250,000

Android market AppsLib SlideMe AndAppStore Appoke

Available Apps in Android “Only” App Marketplace

Source : count from App Store

Page 10: Android and its apps market overview

Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

Developers like Amazon AppStore?

Source : IDC and Appcelerator n = 1570

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Android Market Amazon AppStore

Verizon VCAST Appbrain GetJar

Developer Survey of Interest in each marketplace

Page 11: Android and its apps market overview

Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

Android Apps

Page 12: Android and its apps market overview

Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

iPhone Android

<75k USD

>75k USD

Source : Nielsen 2010Q1

Demographic Difference iPhone vs Android / US

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

iPhone Android

< 34 age

> 34 age

Android users are Younger and Less income

Income Age

Page 13: Android and its apps market overview

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in 5 years…

Page 14: Android and its apps market overview

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Source : Androlib

Free or Paid ?

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2009-9 2009-12 2010-3 2010-4 2010-7 2010-12 2011-1

Paid

Free

Page 15: Android and its apps market overview

Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

0% 20% 40% 60% 80% 100%

2010-8

2011-2

0.99

1-2.99

3-9.99

>10

Price of Paid increase, but Top100 -9%

Source : Mylookout, Distimo

Android Whole Store Paid apps price

iPhone -19%

Page 16: Android and its apps market overview

Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

0%

100%

200%

300%

400%

500%

600%

700%

800%

900%

Comics Sports Card&Casino Entertainment Health

Source : Distomo

Top growth 2009-2010 by category

Page 17: Android and its apps market overview

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Business model survey (All platform)

Source : IDC and Appcelerator n = 1745

0% 10% 20% 30% 40% 50% 60% 70%

Store Sales

Advertsing

in-App purchase

Brand Loyalty

Mobile commerce

SaaS

Coupon

2010

2011

Page 18: Android and its apps market overview

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Shipment 2009-2010 Developer 2010Aug-2011Feb

0%

200%

400%

600%

800%

1000%

1200%

iPhone Android

Developer

Shipment

Source :mylookout, Gartner

Hungry!!!

Page 19: Android and its apps market overview

Copyright © 2011 Nobot Inc. All Rights Reserved.! Nobot Inc.

Android goes to Everywhere - Multi-devices - Free and in-Apps purchase - More Social networking oriented - Different geo - demographic

Page 20: Android and its apps market overview

Nobot Inc.

http://ad-maker.net/http://www.facebook.com/nobotinc

Copyright © 2011 Nobot Inc. All Rights Reserved.!