alerts - how to use ‘em proper good

Alerts /How to use ‘em proper good

Joel Windels | marketing@brandwatch.com | Tel: +44 (0)1273 234 290 | @LinkYeah

March 2014

2

Slides /Can be boring

© 2013 Brandwatch | www.brandwatch.com

3© 2013 Brandwatch | www.brandwatch.com

What is a lert?

4

Alerts /What they is

© 2013 Brandwatch | www.brandwatch.com

5

Alerts /What they is

© 2013 Brandwatch | www.brandwatch.com

6

Alerts /What they is

© 2013 Brandwatch | www.brandwatch.com

7© 2013 Brandwatch | www.brandwatch.com

Real-time

8

Real-time Alerts /As it happens

© 2013 Brandwatch | www.brandwatch.com

9© 2013 Brandwatch | www.brandwatch.com

Regular

10

Regular Alerts /The digest

© 2013 Brandwatch | www.brandwatch.com

11© 2013 Brandwatch | www.brandwatch.com

Thresholds

12

Threshold Alerts /Auto-insights

© 2013 Brandwatch | www.brandwatch.com

13

Threshold Alerts /Auto-insights

© 2013 Brandwatch | www.brandwatch.com

14

Threshold Alerts /Auto-insights

© 2013 Brandwatch | www.brandwatch.com

15© 2013 Brandwatch | www.brandwatch.com

Showing off

16

Alerts /The filter bit

© 2013 Brandwatch | www.brandwatch.com

17

Showing off /Filters, glorious filters

© 2013 Brandwatch | www.brandwatch.com

18

Showing off /Filters, glorious filters

© 2013 Brandwatch | www.brandwatch.com

19

Showing off /Filters, glorious filters

© 2013 Brandwatch | www.brandwatch.com

20

Showing off /Filters, glorious filters

© 2013 Brandwatch | www.brandwatch.com

21

Showing off /Filters, glorious filters

© 2013 Brandwatch | www.brandwatch.com

22

Showing off /Filters, glorious filters

© 2013 Brandwatch | www.brandwatch.com

23

Showing off /Filters, glorious filters

© 2013 Brandwatch | www.brandwatch.com

24

Showing off /Filters, glorious filters

© 2013 Brandwatch | www.brandwatch.com

1/ Select solely negative sentiment and limit page types to weed out complaints on Twitter and Facebook for your online support team

2/ Use MozRank with page type filters to identify important news coverage for your PR team

3/ Set different influence metric restrictions to only find influential mentions, to help identify potential crises or discover new advocates

4/ Use categorisation to decipher discussion of a particular aspect of your product (the screen, the engine etc) to isolate only the mentions you’re interested in (like a product recall)

5/ Set a threshold alert for category within a sector-based query to discover emerging trends (waiting for good launch moment)

25

Contact

Email /joel@brandwatch.com

Web /http://www.brandwatch.com

Twitter /@Brandwatch /@LinkYeah

Telephone /UK: +44 (0)1273 234 290US: +1 212 229 2240Germany: +49 (0)711 912 441 59

Fax /UK: +44 (0)1273 234 291

Document LimitationThe information given in this document has been checked for accuracy and completeness however Brandwatch shall not be liable for any errors or omissions.

Brandwatch is a trading name of Runtime Collective Limited. Registered in England & Wales: 38980534th Floor, International House, Queens Road, Brighton, BN1 3XE, United Kingdom

© 2013 Brandwatch | www.brandwatch.com