alerts - how to use ‘em proper good

Alerts /How to use ‘em proper good

Joel Windels | [email protected] | Tel: +44 (0)1273 234 290 | @LinkYeah

March 2014

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Slides /Can be boring

© 2013 Brandwatch | www.brandwatch.com

3© 2013 Brandwatch | www.brandwatch.com

What is a lert?

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Alerts /What they is


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Real-time

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Real-time Alerts /As it happens



Regular

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Regular Alerts /The digest



Thresholds

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Threshold Alerts /Auto-insights


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Showing off

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Alerts /The filter bit


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Showing off /Filters, glorious filters


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1/ Select solely negative sentiment and limit page types to weed out complaints on Twitter and Facebook for your online support team

2/ Use MozRank with page type filters to identify important news coverage for your PR team

3/ Set different influence metric restrictions to only find influential mentions, to help identify potential crises or discover new advocates

4/ Use categorisation to decipher discussion of a particular aspect of your product (the screen, the engine etc) to isolate only the mentions you’re interested in (like a product recall)

5/ Set a threshold alert for category within a sector-based query to discover emerging trends (waiting for good launch moment)

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Contact

Email /[email protected]

Web /http://www.brandwatch.com

Twitter /@Brandwatch /@LinkYeah

Telephone /UK: +44 (0)1273 234 290US: +1 212 229 2240Germany: +49 (0)711 912 441 59

Fax /UK: +44 (0)1273 234 291

Document LimitationThe information given in this document has been checked for accuracy and completeness however Brandwatch shall not be liable for any errors or omissions.

Brandwatch is a trading name of Runtime Collective Limited. Registered in England & Wales: 38980534th Floor, International House, Queens Road, Brighton, BN1 3XE, United Kingdom


alerts - how to use ‘em proper good

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