aicpa leadership retreat - technology

Reggie Henry, CAEChief Information OfficerASAE

Trends in Technology and their

Impact on Organizations

What We’ll Cover

Trends

Background

Background

Evolution of Networks

(People and Technological)

Evolution of Content

Evolution of “Personal”

Technologies

Background: Evolution

Defining Characteristics

• Authoritarian• Top Down• Static• One to many

Evolution of

Content

Evolution of Content

Defining Characteristics

• Authority and User Generated

• Networked• Dynamic• Many to many

Evolution of Content

Evolution of

Content

The world is changing the way it communicates.

The world is changing the way content is created, filtered, consumed, shared, rated……

There is a group of folks, largely (but not entirely) defined by generation, who communicate differently. They have always communicated differently.

That’s what this is REALLY all about!

Evolution of Networks

(People and Technological)

Evolution of Networks - People

Evolution of Networks - Technology

1983 1990 2002

4G - 2012

Evolution of “Personal”

Technologies

Evolution of Personal Technologies

19731996

2002NOW!

Evolution of Networks

(People and Technological)

Evolution of Content

Evolution of “Personal”

Technologies

Background: Evolution

Evolution of Networks

(People and Technological)

Evolution of Content

Evolution of “Personal”

Technologies

Background: Evolution

Content Considerations

Content Considerations

...But....

Content Considerations

Too many websites, apps, links,

To little time . . .

Content Considerations

Think like

Content Considerations

You specify the content

You want....

You get the content

You want....

Strategy: Foundational Elements

• Taxonomy• Orbital Content• Social/Community

Strategy: Taxonomy Project

• How we categorize content•By topic•By audience•By source•By length of time to consume•By intended device•How its connected to other content

Retooling your taxonomy for the future!

Possible new ways of categorizing

content.

Strategy: Orbital Content

•A transformed relationship with content is one in which individual users are at center and content floats in orbit around them.

•Liberated: The content was either created by you or has been distilled and associated with you.

•Open: You collected it so you control it… It can be shared with countless apps and flow seamlessly between contexts.

Source: www.alistapart.com/articles/orbital-content/

Strategy: Orbital Content

Taxonomy

Association Generated Content

MemberGenerated Content

“Other” Generated Content

The TAXONOMY is the connective tissue between your members and their content needs.

Strategy: Social/Community

Taxonomy

Association Generated Content

MemberGenerated Content

“Other” Generated Content as both

a destination and source for content!

Communities both private and public are

critical to your strategy

So, what is mobile?

Although both smartphones and tablets are considered mobile, increasingly, people use them differently.

• Convenience• Save Time• Waste Time• Social• Simple

• Broad Content Consumption• Desktop-like expectations,

with mobile flair• Social• Complex

So, what is mobile?

Prediction…

Prediction…

A year early!

Evolution of Mobile Access

Predictions for 2015

• There will be nearly one mobile device per capita by 2015. There will be over 7.1 billion mobile-connected devices—approximately equal to the world’s population in 2015 (7.2 billion)

• Two-thirds of the world’s mobile data traffic will be video by 2015. Mobile video will more than double every year between 2010 and 2015.

• Mobile-connected tablets will generate as much traffic in 2015 as the entire global mobile network in 2010

• There will be 788 million mobile-only Internet users by 2015. The mobile-only Internet population will grow 56-fold from 14 million at the end of 2010 to 788 million by the end of 2015.

Cisco Visual Networking Index: Global Mobile DataTraffic Forecast Update, 2010–2015

This is Different!!!

…and then there’s this!!

iPad Adoption is Crazy!

TOP MOBILE INTERNET TRENDS Matt Murphy / Mary Meeker – 2/10/11 http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011

But from a business perspective

why should I care?

It’s just a media consumption device,

right?

So, What?

My first portable computer - 1986COMPAQ Portable llPrice: $4999Weight: 26 PoundsCPU: Intel 286 @ 8 MHzRAM: 640kStorage: 20Meg hard driveDisplay: 9 Inch monochrome

80 x 25 textPorts: 1 parallel, 1 serial, 1 CGAOS: MS-DOS 3.1

My present portable computer - 2012iPAD 2

Price: $699Weight: 1.35 PoundsCPU: 1GHz dual-core RAM: 64GBStorage: (in RAM)Display: 9.7 Inch

1024x768 resolutionPorts: 30-pin dock connectorOS: iOS 5

My first portable computer - 1986

My present portable computer - 2012

COMPAQ Portable llPrice: $4999Weight: 26 PoundsCPU: Intel 286 @ 8 MHzRAM: 640kStorage: 20Meg hard driveDisplay: 9 Inch monochrome

80 x 25 textPorts: 1 parallel, 1 serial, 1 CGAOS: MS-DOS 3.1

iPAD 2Price: $699Weight: 1.35 PoundsCPU: 1GHz dual-core RAM: 64GBStorage: (in RAM)Display: 9.7 Inch

1024x768 resolutionPorts: 30-pin dock connectorOS: iOS 5

Let’s see…1024 MHz = 1

GHz, so….WOW! That’s

about 125 times faster!

My first portable computer - 1986

My present portable computer - 2012

COMPAQ Portable llPrice: $4999Weight: 26 PoundsCPU: Intel 286 @ 8 MHzRAM: 640kStorage: 20Meg hard driveDisplay: 9 Inch monochrome

80 x 25 textPorts: 1 parallel, 1 serial, 1 CGAOS: MS-DOS 3.1

iPAD 2Price: $699Weight: 1.35 PoundsCPU: 1GHz dual-core RAM: 64GBStorage: (in RAM)Display: 9.7 Inch

1024x768 resolutionPorts: 30-pin dock connectorOS: iOS 5

…and 1024 MB = 1 GB,

so…. That’s about

3,200 times more workspace and

storage!

This IS a computer!

So how do I think about this?

1024 x 768

320 x 480

Now What?

Or even worse, now what?

So how do I think about this?

Strategy Considerations

The Mobile Mindset

Mobile First = User Needs First!

It’s, ultimately, a re-imagining of how our content fits our users needs. Just think about what Mobile First really implies. “What tasks make sense to the user?” “What does the user want?” “What is going to be most relatable to the user?” All of these things are focused on the personal nature of the experience.

Jason Grigsby, Vice President, Mobile and Web StrategistCloud Four, Inc.

The Mobile Mindset

When designing for mobile platforms, one has to be much more careful about selecting content and interactions for a given screen or app state than on the web or desktop.

Global navigation is often limited or absent. Menus, toolbars, and other navigation elements usually have strict limits on the number of items they can provide. So ensuring that users have access to all the functions they need (and none they don’t), and that they can find their way out of a given app state, is crucial.

Thoughts on user experience design by Dmitry Nekrasovski

Mobile “user experience” design is, in many ways, an act of curation.

The Mobile Mindset

Mobile USAGE is Different!

ThinkPresence at the Point of Need!

The Mobile Mindset

Mobile First = User Needs First!

The Mobile Mindset

Extraneous

The Mobile Mindset

Mobile First = User Needs First!

The Mobile Mindset

Mobile First = User Needs First!

Strategy Considerations

Apps vs. Mobile Web

What’s an App?

• Apps are device specific and leverage native features on smartphones/tablets

• Usually look and interact in “cooler” ways than mobile web…for now

• How do you know? Apps are usually accessed via an online app store like Apple’s App Store, BlackBerry’s App World, or the Android Market

What’s the Mobile Web?

• Mobile web is accessed via a browser on the device

• Typing the URL on the mobile browser brings up a mobile formatted version of a traditional website

• Many ways to approach mobile web

• Different presentation of main site (good place to start)

• Fully mobile-designed version (end game)

Apps v. Mobile Web

Content Considerations

Mashable Tech, Sam Lairdhttp://mashable.com/2012/06/06/mobile-site-mobile-app-infographic/

Apps v. Mobile Web

Mashable Tech, Sam Lairdhttp://mashable.com/2012/06/06/mobile-site-mobile-app-infographic/

Apps v. Mobile Web

Mashable Tech, Sam Lairdhttp://mashable.com/2012/06/06/mobile-site-mobile-app-infographic/

First time there's been a decline in mobile web usage as

compared to app usage....hmmm....and the gap is

widening!

First time there's been a decline in mobile web usage as

compared to app usage....hmmm....and the gap is

widening!

When Do We Use Apps?

Why Do We Use Apps?

How Do People Find Apps?

Strategy Considerations

Responsive Design

Responsive Design

What is Responsive Web Design?Responsive web design is the term given to the concept of designing and developing a website so that the layout changes depending on the device/viewport on which the website is being viewed. The term 'Responsive Web Design' was coined by its creator, Ethan Marcotte.

Strategy Considerations

However, responsive design is only the first step.

You must consider Mobile Contexts

Mono-context Mobile-context

• Location• Locomotion• Immediacy• Device

Capabilities/Constraints

Mobile Contexts

Mobile Context: Location

Intentional Serendipity

Location based social serendipity

My ASAE Technology Colleagues

Can we help our members have “not so chance” encounters?

I really need some help with this cloud computing

thing…

Association Examples

Houston Association of Realtors

Association Examples

American Sailing Association

Association Examples

American Lifeguard Association

Association Examples

American Heart Association: Walking Paths

Mobile Context: Locomotion

How do I design for this situation?

- Better have easily accessible navigation- Better have “small” content- Better GET TO THE POINT!

Mobile Context: Immediacy

Two of the defining characteristics of mobile devices is ALWAYS ON and ALWAYS CONNECTED. Users expectations are colored by this. So mobile must:

• Load quickly• Meet the users need quickly• Remember what I was doing quickly

Mobile Context: Device

Can I take advantage of: • Cameras• Location Awareness• Device Orientation• Other Apps

What do I do about:• Screen Size• “Uneven” Internet Access• User Familiarity with Device

Capabilities

Constraints

Mobile Device Management is a MUST!

IMP!

Cloud Computing

Cloud Computing

Cloud computing

The delivery of computing as a service rather than a product, whereby shared resources, software, and information are provided to computers and other devices as a metered service over a network (typically the Internet).

Cloud Computing

3 Major Business Models

Cloud Computing

• Cloud application services or "Software as a Service (SaaS)" deliver software as a service over the Internet, eliminating the need to install and run the application on the customer's own computers and simplifying maintenance and support.

Software as a Service (SaaS)

Cloud Computing

• PaaS solutions are development platforms for which the development tool itself is hosted in the cloud and accessed through a browser. With PaaS, developers can build web applications without installing any tools on their computer and then deploy those applications without any specialized systems administration skills.

Platform as a Service (PaaS)

Cloud Computing

• Cloud infrastructure services, also known as “Infrastructure as a Service" (IaaS), deliver computer infrastructure – typically a platform virtualization environment – as a service, along with raw (block) storage and networking. Rather than purchasing servers, software, data-center space or network equipment, clients instead buy those resources as a fully outsourced service.

Infrastructure as a Service" (IaaS)

Cloud Computing

3 Major Implementation Models

•Pros•Eliminate or reduce capital investments in

infrastructure•Scalability – up or down•Speed to market

•Cons•Security•Application Integration•Privacy Compliance

Cloud Computing

Personal Cloud Computing

Cloud Computing

Final Thoughts - Q & AFinal Thoughts - Q & A

Thank You for Your Time Thank You for Your Time and Attentionand Attention